Flytxt wins twin deals in Africa

Monday, 3 September 2012 00:00 - - {{hitsCtrl.values.hits}}

Flytxt, the provider of global real-time closed loop mobile marketing solutions, announced today that it has won twin deals in Africa, with Warid Uganda and Warid Congo B, to provide its campaign management solution to the Telcos.

Flytxt further announced that its platform has gone live on both the operator networks soon after the closure of the deal.

Flytxt’s technology brings out subscriber insights based on past service consumption patterns and enables cellular service providers to highly customise service offerings, while communicating them in a timely manner. With its integrated reward, churn, intent and offer management functionality, Flytxt marketing suite enables a highly efficient closed loop marketing process.

Speaking on the occasion Warid Uganda Chief Commercial Officer Shailendra Naidu said, “Today’s prepaid markets are dynamically changing and require not just real-time insights about mobile subscribers, but also the ability to communicate with them in an interactive and personalised fashion. Only innovations such as these help mobile operators to forge a strong bond with their subscribers and develop a loyal, long term relationship with them. Flytxt is a technology pioneer in mobile marketing with a strong presence in the industry and we are delighted to bring its industry leading technology purpose built for Telcos.”

In addition to its technology, Flytxt brings its decade long mobile marketing and campaign management expertise with its Marketing Excellence Centre. Flytxt’s marketing consultants bring the expertise of working with some of the largest mobile operators in emerging markets. Flytxt’s consultants have a proven expertise in streamlining marketing processes across these operators which lead to substantial incremental revenue.

Speaking on this partnership, Warid Congo B Chief Marketing Officer Imossio Begoume said, “Warid is a pioneering mobile operator in the market with innovations directed at creating newer and richer experiences for the people of Congo in the Telecom domain. As part of its innovations aimed at providing personalised offers and services to its subscribers, Warid has partnered with Flytxt, for its innovative approach to mobile marketing technology and services space.”

Commenting on the twin deals Flytxt Group CEO Vinod Vasudevan said, “We are extremely happy about partnering with Warid Uganda and Warid Congo B. They are one of the most innovative mobile operators in Africa committed to create value for its subscribers. Flytxt has proven itself in Telco ecosystem as a leading player in enabling the most matured technology and marketing practices to generate incremental revenue for operators across emerging markets. We look forward to working with the most forward thinking operators in Africa, Warid Congo B and Warid Uganda, to enable personalised offer communications and improved experience for its mobile subscriber base.”

Flytxt offers its services while completely and strictly enforcing the communication policies that substantially enhance the subscriber’s experience on the operator’s network.