First-ever NFC-enabled loyalty program debuts in Sri Lanka

Tuesday, 27 November 2012 00:00 -     - {{hitsCtrl.values.hits}}

For the first time in Sri Lanka, the National Mobile Service Provider, Sri Lanka Telecom Mobitel launched a NFC (Near Field Communication) based loyalty program – the Club Magnate loyalty programme. This ground-breaking product is yet another innovative addition to the Telco’s growing portfolio.

With NFC technology soon becoming ubiquitous in the global ICT industry – Mobitel takes pride in being the first Mobile Service Provider to launch a unique loyalty program like this. Club Magnate offers an array of benefits and discounts to its post-paid and prepaid customers through a comprehensive partner merchant network.

Mobitel’s Club Magnate members simply have to produce their loyalty card to the respective merchant’s cashier which will be tapped on the NFC enabled payment Point of Sales (POS) machine to redeem the entitled offer.

Speaking at the launch, Mrs Jean Fernandez, Senior General Manager – Customer Care, Mobitel commented: “The Club Magnate loyalty programme is synonymous with prestige. It is designed with a host of privileges and benefits centred on ‘red carpet’ service, connectivity rewards and lifestyle privileges which epitomise the ‘Care’ of Mobitel. This program also reaches out to offer value added benefits in an array of discount offers across all merchant partners across the country.”

“As the country’s National Mobile Service Provider – we are proud to launch this loyalty program, using the latest NFC technology. This kind of progress we are witnessing in the local ICT industry is certainly encouraging. The industry we function in is fiercely competitive – with each operator vying to launch the latest and most innovative technology first.

This kind of healthy competition is what drives the industry forward – and will be the catalyst for the country’s advancement. We are proud to be at the forefront of the country’s ICT industry, leading its growth – paving the way for Sri Lanka to be the ‘Wonder of Asia,’” commented Nalin Perera, Senior General Manager – Marketing, Mobitel.

The first rewards discounts via the Club Magnate loyalty program was availed by a Mobitel customer at the Sarasavi Bookshop in Nugegoda.

Speaking at the event, H.D. Premasiri, Managing Director, Sarasavi Bookshop stated: “We are extremely proud to partner with Mobitel on this new endeavor – especially since we are able to offer our customers new value additions and reward benefits.”