EZY launches ‘EZY Racing’, limited edition laptop

Tuesday, 8 March 2011 00:08 -     - {{hitsCtrl.values.hits}}

Emerging Computer manufacturer EZY, yesterday introduced the very first EZY Racing limited edition laptop to the local market to commemorate EZY Racing’s prowess on the racing field. 

EZY Racing (ER), which is the racing brand of EZY Motor Racing Corporation (EMRC), a fully owned subsidiary of computer giants EZY Holdings, has emerged to be Sri Lanka’s leading racing team in the country within just two years.

This special edition laptop [of which only 500 numbers have been manufactured] was launched by presenting the first machine to EZY Racer Shafraz Junaid, the 2010 Rally Championship winner.

“We have launched the EZY Racing limited edition laptop as a tribute to our winning Rally Championship team,” said Hamzadeen. “2010 was a very successful year for EMRC. We were not only successful in winning the Team Rally Championship, but we also managed to win the Driver’s Championship for the second successive year. This limited edition laptop is our tribute to the dedication and commitment shown by our team and our drivers, whilst we hope that IT connoisseurs as well as motor enthusiasts will appreciate this product”.

The first of these series of laptops is the ER 3 laptop [named in recognition of the 2010 Drivers Championship winner Shafraz Junaid and his car]. EZY intend on launching the ER 6 laptop, named in honour of the 2010 Foxhill Super Cross winner Sajaad Zuhair, and the ER 9 laptop, named after the 2009 Rally Champion, Rizvi Farouk.

The ER3 Laptop which is a mere 10 inches, making it ultra-portable, is powered by an Intel N450 motherboard with a 1.66 Ghz processor. The ER 3 provides it’s users with extra memory by way of a 2GB memory card and a 250GB hard drive and comes packed with Bluetooth, wireless, an external card reader, as well as a 1.3MP camera. “ Its premium look coupled with the premium packaging makes ER 3 the most sort after laptop currently available in the market”, said Hamzadeen.

An exclusive launch targeting all motor enthusiasts will take place in the Kandy Town on Thursday 10 March, where the first 50 customers to purchase an EZY Racing limited edition laptop, will be presented with a special merchandise kit, including driver’s wear, worth Rs. 5000 free of Charge.” This is to coincide with the Kandy Road Races that will be held on the 11 and 12 March, which incidentally will be ER’s first event as reigning champions”.

Hamzadeen and the EZY Motor Racing Corporation will also take this opportunity to launch the EZY Racing [ER] Club where an exclusive warranty card would be issued as a membership card for all ER events.  Hamzadeen sees motor racing as a thriving business, hence his decision to establish the EZY Motor Racing Corporation. He said that his organisation would strive to attract quality drivers and provide them with the best of resources to enable them to concentrate on just one thing .... to win.

“As with our existing business, in this instance too we intend delivering maximum value to our partners. As far as drivers are concerned the value for them would be the best resources, the best car, the best team and therefore the best result”.

The EZY Motor Racing Corporation plans on raising partnership/sponsorship packages to the value of Rs. 30 million in the course of this year alone. ”As part of our corporate vision, we aspire to raise Rs. 100 million for racing by 2015,” said Hamzadeen. The EZY Motor Racing Corporation has a five year plan in place. “By the fifth year we will take Sri Lankan racing to the international tracks; this is our promise and we intend to make it a reality. Sales from products such as the limited edition laptop we have just launched will all go towards realising our goal. We will also be coming up with a string of EZY Racing merchandise in time to come to realise this vision”.