Etisalat rewards seasonal well-wishers

In an innovative seasonal promotion, Etisalat rewarded participating customers in a truly unique way. Customers were asked to SMS to Etisalat anything tangible they desired or wished for in the New Year. They were entitled to a “wish”, of anything they requested (except cash or mobile phone credit) for up to the value of Rs. 10,000 per day. Customers were simply required to send their wishes to a short code and a daily lucky winner was selected