Etisalat first to ring with free phone for every post-pay package

Tuesday, 23 November 2010 01:05 -     - {{hitsCtrl.values.hits}}

In yet another pioneering move, Etisalat Lanka (Pvt) Ltd. becomes the first Sri Lankan telecommunication company to give away free mobile phones to its customers along with its ‘post-pay’ connections.

This unique offer for every ‘Discover’ post-pay package is aligned with Etisalat’s drive to grow the post-pay market. It becomes the first such offer of its kind in Sri Lanka by any mobile network targeting the country’s entire mobile market.

Customers have the pleasure of selecting from a wide range of trendy and advanced handset models such as the Blackberry Curve 8520, the Nokia 2690, 5130, C3, E5, the Samsung C5212i, Marvel, Corby Pro or the Alcatel OT-606, OT-565 and HTC Smart.

Remarkably, an overwhelming number of calls have been received, much more than expected, with a multitude of post-pay customers having already shown interest in this offer since its recent launch. The promotion is aimed at the customer who intends on acquiring a new phone or an upgrade, giving a choice to select an appropriate option to suit your needs.

Notably, the famed Blackberries and HTC smart phones have seen a rise in popularity due to its superior technology, style and functionalities.

In fact, Etisalat was a potent part of revolutionising Sri Lanka’s Blackberry market with their “Blackberry for Everyone” campaign, which changed the customer perception of the product, making it accessible to the average Sri Lankan.

While the Blackberry was initially perceived as a business and up-market product at a premium price, Etisalat revolutionised the market by enabling access, availability and affordability to everyone.

Etisalat CEO Dumindra Ratnayaka said: “We take pride in being the pioneer not only in technological breakthrough and product qualities but also in innovative offers and promotions for our valuable customers.”

He added: “Etisalat will persevere with continuous innovation since we see it as a way of adding value to meeting customer needs, also assisting us to expand our post-pay market.”

The ‘Discover; package can be obtained at any Etisalat outlets, dealer outlets or via home delivery and even through Etisalat’s customer care service centres. Customers can also call 0722 222 333 hotline for further details where they can also experience Etisalat’s efficient and effective trilingual customer service.