Dialog launches biggest rewards programme with ‘Lord of the Reload’

Monday, 14 March 2011 00:55 - - {{hitsCtrl.values.hits}}

DIALOG Axiata unveiled Sri Lanka’s largest rewards scheme, ‘Lord of the Reload,’ to all its pre and post-paid customers. The rewards programme features a unique instant draw element that selects winners daily as well as a grand monthly draw.

The instant daily prizes on offer include three LCD televisions, one net-book powered by Dialog Mobile Broadband, five Nokia phones and 250 Vodafone mobile phones. The grand monthly super draw winner will drive away in a brand new top of the range SUV, whilst the second prize winner will drive away in a brand new motor car.

In addition to the two top prizes, a total of 20 motorbikes are also on offer at the monthly super draw. This unparalleled promotion runs from 5 March through until 31 May. The ‘Lord of the Reload’ rewards programme is open for all Dialog Postpaid customers as well as Prepaid customers with a unique eligibility feature that allows Prepaid customers to enter both instant and monthly super draw segments.

All prepaid customers are eligible for the daily instant draw and qualify to enter the monthly super draw whenever they reload/recharge a Dialog mobile prepaid connection (mobile/mobile broadband) by Rs. 50. Daily instant winners are informed via SMS and after each top-up totalling Rs. 50 or more the customer will receive a SMS informing them of the number of entries received for the Monthly Super Draw.

Postpaid customers on the other hand can enter the monthly super draw with every Rs. 50 bill payments made against a Dialog Mobile Postpaid bill (mobile/mobile broadband).

In addition, every Rs. 100 paid on the current month’s bill on or before the due date offers a bonus entry to the Monthly Grand Draw to all Postpaid customers. Similar to the pre-paid scenario, after each bill payment the customer will receive an SMS on the number of valid entries received for the Super Draw.

Monthly Super Draw winners will be selected randomly from all Prepaid and Postpaid entries. Dialog customers can dial #107# and check on their cumulative entries for the super draw at any given time.