Colours for Orange to capture 10% of market

Tuesday, 24 December 2013 00:01 -     - {{hitsCtrl.values.hits}}

  • Orange and Colours, two South Asian brands come together to create synergies in Sri Lanka
Colours for Orange, a Sri Lankan-Nepalese partnership, last week revealed an ambitious plan to capture 10% of Sri Lanka’s mobile phone market. Orange Electric Director Marketing Suhard Amit says the Colours for Orange mobile range can offer a variety of options to cater to the mid to low end mobile users in Sri Lanka. Variety of options “Smart phones have now become very much a part of life for everyone. Even teenagers and people in their ’20s use them for ‘infotainment’ purposes. Apart from the usual business purposes, a smart phone keeps you connected to the social world by keeping you up to date on the latest trends, news, social events, etc. The issue however is that in the mid to low end price segments, there are currently many none TRC approved phones being smuggled in or hand carried to Sri Lanka. “We see that those who purchased these mobiles have been left without proper warranties and afters sales services, and have lost out on their hard earned investments. Our product range not only offers features such as high speed quad core processors, 3G, 5 Censor, Dual SIMs but it also comes with one year warranty for the phone and six months warranty for the battery and charger. All this is backed up by the after sales service from the trusted house hold brand Orange. “We will be targeting the ‘Colours for Orange’ range towards dynamic, young executives between the age group of 20-30; from urban and suburban areas who take their work and social responsibilities seriously while being ‘cool and trendy’ at the same time.” Ideal partnership Kushan Kodithuwakku, Managing Director of Orel Corporation, holding company of Orange Electric says that this partnership makes absolute sense since the group manufactures electric appliances and in the future all these appliances would be controlled with one device i.e. one’s hand phone. Commenting on joining hands with Orange in this venture, Pratik Jalan, Director of Tele Talk Ltd., the Nepalese Company based in Hong Kong, says they have a lot in common, given that both companies are research and development based, share the same vision, and are headed by entrepreneurs who took to business at a very young age. “It is the vision that has to match in entrepreneurs. You couldn’t ask for anything more than that. Our vision is to grow together and do something innovative,” says adding that Sri Lanka will be a perfect case study for both companies to look forward to, in terms of joining hands for international collaboration. “This is the first step of the collaboration and we are looking forward to a long term partnership,” he said. Sharing similar sentiments, Kodituwakku, said that this partnership creates perfect synergy for the simple reason that there are a lot of cultural similarities between the two countries. “Nepal is one of the countries that I would feel proud to have a business partnership with; something that I would not miss out on. I couldn’t say this for a European country, but for some reason I got connected to Nepal and its culture,” he added. Ambitious plan Commenting on the ambitious plan ahead, Kodituwakku says blending the two brands can only bring great results. “They are into mobile and we are into devices. Once we blend these two together there will be no contest between the two.” ‘Changing the world, with Orange and Colours’ being their ambitious dream, both entrepreneurs have hopes of taking this South Asian business partnership into a different dimension that will go beyond telecommunications and switches, in the future.