Celltick and Mobitel partner to offer interactive home screen service

Wednesday, 14 January 2015 01:14 -     - {{hitsCtrl.values.hits}}

Celltick, a global leader in mobile initiated commerce, announced that it has partnered with Mobitel, Sri Lanka’s national mobile service provider, to deliver an interactive high value location based service, based on its patented LiveScreen platform. The partnership will enable Mobitel to provide high value services to millions of customers in Sri Lanka. Celltick’s LiveScreen service provides a network-efficient way to provide targeted location based interactive engagement to mobile customers on the home screen. Celltick provides a managed service to Mobitel enabling a high-value, interactive and non-intrusive experience for Mobitel customers. LiveScreen’s capabilities ensure personalisation of the service and the ability to deliver context-aware messaging that is optimized for user satisfaction. With this platform Mobitel offers its customers unique high value coupons for physical goods and services around them. Commenting on the partnership Mobitel Chief Executive Officer Ranjith G. Rubasinghe said: “With this partnership and this innovative service, we will enhance our mission by offering a quality service that ensures customer satisfaction. Mobitel strives to change the ICT landscape in Sri Lanka, and this step is one shift towards that transformation. We look forward to continuing our ties with Celltick to collaborate on further innovative services in future.” “We are extremely excited to partner with Mobitel in enabling them to execute against their vision in providing value to their customers. Our services based on LiveScreen have been extremely successful with consumers and we are glad to offer a tailored service for Mobitel,” said Celltick India Managing Director Abraham Punnoose. “We are confident that our vast experience and successful track record will ensure success to this partnership.” With this partnership, Celltick continues to expand reach across the globe. In 2013, Celltick powered billions of mobile-initiated commerce transactions on the LiveScreen platform for virtual and physical goods, serving more than 110 million active users across 25 countries.