BlackBerry takes its device management platform to the cloud
Tuesday, 3 March 2015 00:31
TORONTO (Reuters): BlackBerry Ltd said on Monday it plans to offer a cloud-based version of its device management platform BES12, a move that will make the service more accessible to small- and medium-sized businesses that need to secure devices on their own networks.
Waterloo, Ontario-based BlackBerry has built a reputation around its device management and security capabilities, catering mainly to the needs of large government agencies and corporations. With data security needs becoming more critical, and a number of new entrants in the field nipping at its heels, BlackBerry said it is now broadening its offerings.
BlackBerryâ€™s new BES12 platform manages and secures not only BlackBerry devices, but also those powered by operating systems such as Google Incâ€™s Android, Appleâ€™s iOS and Microsoft Corpâ€™s Windows platform. It can also manage and secure medical diagnostic equipment, industrial machinery and even cars.
By offering a less costly cloud-based version of the system, BlackBerry hopes to attract a wider range of small- and medium-sized businesses that need these capabilities, but do not have the capacity to install and manage expensive servers of their own.
â€śWe are trying to broaden the enterprise mobility management space,â€ť said BlackBerry Chief Operation Officer Marty Beard on a conference call with media. â€śAnd a cloud version really enables us to broaden our footprint.â€ť
The new cloud-based offering, unveiled at the Mobile World Congress in Barcelona on Monday, will be offered to customers later this month.
Indiaâ€™s Essar Group, a conglomerate with more than 60,000 employees spread across over two dozen countries, has signed up for a trial of the cloud-based version.
Beard said BlackBerry is seeing growing demand from smaller companies for cloud-based device management offerings, but is also getting demand from larger companies that have certain divisions or groups that need cloud-based capabilities.
â€śThis is definitely not just an offering for the small- and medium-sized businesses, but something we think larger companies will be interested in as well.â€ť