Ayonix partners Starcom Sri Lanka to introduce new narrowcast communication medium

From left: Ayonix Sri Lanka Director Purajitha Taldena, Starcom Worldwide Sri Lanka CEO Rohith Hettiarachchi and Ayonix Corporation of Japan in Sri Lanka, Maldives and Bangladesh Country Manager Thushan Gunawardena

Ayonix Corporation of Japan in Sri Lanka, which specialises in developing advanced 3D face recognition software that can be used in multiple industries, announced a partnership with Starcom Worldwide Sri Lanka. 

One of the largest media agencies in the world, Starcom offers a wide range of media services including media management, entertainment and sports marketing, as well as internet and digital communications. With the newly formed partnership Starcom will handle media buying for a new emerging trend for Ayonix Corporation. Starcom is also the exclusive partner to offer the service which also offers narrow casted ads. 

The most accurate and fastest face recognition software will be used to provide real-time surveillance and will be used to help retail outlets identify customers by name and target sales and advertisements that are in line customer’s specific preferences. With this emerging trend, ads will be customised to suite the shoppers once they are inside the store based on a consumer demographics and ad database. All of the ads will be interactive and they will be played based on mood recognition. Facebook integration, audience profiling based on expense history, delivering online content are some of the features that can be offered using revolutionary software.

Commenting on the partnership with Starcom Worldwide Sri Lanka, Ayonix Corporation of Japan in Sri Lanka, Maldives and Bangladesh Country Manager Thushan Gunawardena stated, “We are extremely proud to have partnered with Starcom to embark on this revolutionary project. In today’s world, simply showing an ad no longer works. The consumer needs to be engaged. By joining hands with Starcom we hope to focus on providing local customers with a personalised service using our world-class range of face recognition products and engaging them in mass customised features with local and international brands with.” 

Starcom Worldwide Sri Lanka CEO Rohith Hettiarachchi commenting on the partnership had this to say, “This partnership works well for us as we are always looking for innovative communication media opportunities for the clients. The revolutionary technology offered by Ayonix Corporation will help to identify a specific audience and communicate a message relevant to them rather than blanket coverage offered by main stream media. This is first time ever such medium of communication is introduced in Sri Lanka, thus providing advertisers a narrowcast medium of communication of their messages. This new revolutionary trend will definitely set a new benchmark for mass communication in Sri Lanka.”

The state-of-the-art face recognition technology and software products developed by the Ayonix Corporation of Japan offers a comprehensive range of government, medical, retail, marketing, public safety and mobile face recognition solutions. The Ayonix Corporation was officially founded in March 2007 by four Japanese entrepreneurs who recognised the need for solutions in the rapidly growing field of biometrics. Since its inception, Ayonix has experienced significant growth and in 2012, the company developed the world’s first 3D face engine and thereafter created the most accurate 3D face recognition engine called ‘Air-1 Engine’. 

Ayonix has been ranked as number two in the NIST 2014 face recognition test and successfully matched the faces of 1.7 million people in just one second, providing definitive proof of the superiority of the company’s face recognition technology. Ayonix engineers are continuously working on performance improvements in both speed and accuracy and the company’s strong sales and customer service division is well-equipped to provide customers with intensive before and after sales support. 

With over 10 years of experience in the local industry and an impressive portfolio of clients, Starcom Worldwide Sri Lanka continues to raise awareness for its clients making lasting impression and building brand confidence amongst people.  Starcom offers a wide range of media services including media management, entertainment and sport marketing as well as internet and digital communications. Starcom Worldwide Sri Lanka directs its energies to conceiving, creating and delivering connections that leave a lasting mark with audiences. Clients are provided with an enhanced understanding, improved customer insights and added contact innovation. Starcom Worldwide Sri Lanka is part of the worldwide Starcom MediaVest Group which has delivered success to many of the world’s largest companies such as P&G, Disney and Coca-Cola.