Airtel makes its 3G debut in India

Bengaluru: Telecom Major, Bharti Airtel, on Monday launched its 3G service in India through Karnataka. Airtel is targeting to launch in all 13 3G license circles by March 2011.

Airtel introduced easy-to-understand intuitive 3G tariffs with personalised data usage limits. Its 3G customers will be empowered to manage their data usage alert and prevent ‘bill shock’ with proactive, personalised and timely data usage alerts. After the launch, Sanjay Kapoor, CEO — Bharti Airtel Ltd (India & South Asia) said,

“It is indeed the start of a new era when 3G services in India roll out on Airtel’s network. World over ‘Data traffic’ on the back of high speed internet and use of social networking has already exceeded the ‘Voice traffic’.

India is ushering in the domain — though later than most of the world — but no doubt we will catch up at a much faster speed. 3G is much more than a technology migration — it is a transformational shift — and Airtel’s focus would be to bring to its customers an enriched user experience on the back of a world class delivery network.

I welcome all 745 million mobile customers of the country to be a part of this journey with Airtel!” The telecom operator, which had close to 150 million mobile customers in India at the end of December 2010, has given contracts to leading global vendors — Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country.