Singer partners Samsung in redefining ‘SMART TV’ with launch of Unbox Magic Series

Singer Sri Lanka PLC, the country’s leading consumer durable retailer takes pride in partnering Samsung for the last 12 years. Singer has been renowned over the years for their vast product portfolio of Samsung household appliances such as televisions, refrigerators, mobile phones, washing machines and microwave ovens.

As the most recent introduction, Samsung Sri Lanka announced its latest Smart TVs with industry-first unique benefits such as Personal Computer, Music System, Live Cast and Two Way Sharing. The new TV line up along with these never-seen-before benefits will redefine the term ‘Smart’ in Smart TVs and take your home entertainment experience to a whole new level. These benefits empower the consumers to experience a world beyond a conventional television.

The new range of smart TVs, launched under the ‘Unbox Magic Every day’ campaign, resonates with the lifestyle of millennials offering meaningful benefits to them. All the benefits are designed under Smart Sri Lanka philosophy, keeping in mind the evolving needs of the Sri Lankan consumers on how they interact with their television and other smart devices.

Along with the revolutionary new smart features, all the Smart TVs come with unmatched picture quality ranging from the High Definition range with Ultra Pix technology to the Ultra High Definition (UHD) 4K models, featuring superior colours, stunning details and contrast levels.

As the global number one TV brand, Samsung believe in creating a Smart Sri Lanka, to provide users with unique solutions that enhance consumer’s experience and enrich their lifestyle. 

The new Smart TVs allow users to transform ‘your television to your own personal computer’. With this feature one can turn their Smart TV into a full-fledged computer than just browsing. Consumers can create documents or work from the cloud such as creating school or office presentations. Users can also mirror their laptop on the Smart TV screen wirelessly without internet connection for a big screen or extended screen experience. 

Another unique feature is that users can remotely access their laptop or personal computer from any location over internet, for example you can access your work computer which is at office or any distant place to complete any unfinished file from the convenience of your home. The Smart TVs are secured by multi-layered Knox for unmatched security and provides seamless access to Microsoft Office 365 services over cloud.

The new Samsung Smart TV offers a complete visual experience by turning into a virtual music system. It allows the user to choose from a library of skins with different colour options. This feature enhances the overall audio experience by adding visual elements on the screen turning the TV into a virtual music system. One can manage multiple device playlists and create immersive musical experience with external speaker. 

The Live Cast feature empowers the consumer to seamlessly stream live moments from any remote location on to their Smart TV over internet via their smartphone. The feature enables the consumers to effortlessly share a live stream with anyone having access to the user’s Smart TV allowing for collective entertainment experience.

Two way sharing, allows sharing of content between the TV and smartphone, this feature allows the smartphone and Smart TV to work in harmony enriching the overall user experience. The user can play music and videos from their phone onto their Smart TV for a bigger screen entertainment or carry their TV content and audio to their smartphone for personal consumption without internet.

With Singer’s strong customer base and reach, Samsung has no doubt proved to have grown even stronger through the years as one of the best loved brands amongst Sri Lankan consumers today. The new refrigerator will be available at over 420 Singer outlets located island and will be backed with the unmatched service from Singer.