Singer appointed as DELL Technologies Commercial Distributor

From left: Dell Technologies Clients Solution Group Asia Emerging Market Region Director Lertluk Kunlasutti, Dell Technologies Sri Lanka and Maldives Country Manager Chrishan Fernando, Dell Technologies Asia Emerging Markets and South Asia Consumer Business Vice President Anothai Wettayakorn exchanging the agreement with Singer Sri Lanka Group CEO Mahesh Wijewardene, Singer Sri Lanka Marketing Director Kumar Samarasinghe and Director – Operations Jagath Perera

Singer, country’s premier consumer product retailer has been appointed as the DELL Technologies Commercial Distributor in addition to the DELL Consumer Distributor status which Singer currently holds. As the DELL Technologies Commercial Distributor, Singer will distribute DELL Commercial products to authorised resellers island-wide empowering them to cater to both Government and Private sector through DELL’s latest technologies. 

Through the past years, Singer has transformed in to a technological powerhouse with an impressive array of products enhancing its marketing capabilities in selling computers, tabs, mobile phones and so on. Formerly, Singer partnered with DELL in 2014 as a large format retailer and distributor for consumer products and embarked successfully which eventually crowned Singer as the most coveted Best Consumer Distributor for FY2018 and FY2019 at DELL Technologies Partner awards. Singer has also been the main contributor in terms of being the market leader in Consumer business for DELL in Sri Lanka.

DELL Technologies is widely recognised throughout the world and is one of the largest technological corporations which sell PCs, Servers, Networking, Storage, Software, Displays, Accessories and the list goes on. Singer will be distributing DELL commercial products ranging from ‘Vostro’ range of notebooks and desktops, ‘Latitude’ series notebooks, ‘OptiPlex’, ‘Precision’ workstations and other peripherals such as professional monitors, projectors, docks, smart classroom, etc. 

Workspace transformation is taking place and trends are changing hence Singer is getting ready to cater to the needs of the Government and Private organisations for the future with this partnership to be able to cater any requirement/need in the industry. Moreover, Singer distributes other DELL Peripherals such as consumer monitors, power banks, keyboards, mouse, external DVD/RW, etc.

Expressing his views on the ground-breaking partnership, Singer Sri Lanka PLC Group CEO Mahesh Wijewardene stated, “On behalf of Singer Lanka PLC, it is an honour to be appointed as DELL Distributor in both Commercial and Consumer categories and we are boarding on a new journey to fetch world’s latest technology and be a part of the workforce transformation journey in the Sri Lankan market by having the ability to cater the market needs. We will continue to empower Sri Lanka with DELL Technologies.”

DELL Technologies Sri Lanka and Maldives Country Manager Chrishan Fernando stated, “I would like to acknowledge Singer on this occasion for taking up DELL Technologies Commercial distribution and achieving great success backed by trusted excellence proven over the years with committed after sales service and product warranties.” The appointment as DELL Technologies distributor in both Commercial as well as Consumer categories is quite an achievement for Singer which further strengthens its overall business goals and makes it a much stronger player in the business arena. Being the strongest consumer retail goods provider with over 440 outlets and 2,800 dealers around Sri Lanka, Singer is delighted to offer the best customer service with its unique offerings and promotions.