Samsung Electronics remains top brand in Asia for eighth consecutive year

Wednesday, 19 June 2019 00:12 - - {{hitsCtrl.values.hits}}

Samsung Electronics has been named the best brand in Asia in 2019 for the eighth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.

The ranking – which aggregates views from across 15 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights and offers a clear measure of the most highly regarded brand names today.

Samsung became number one across six categories, including the most mobile-friendly brand, the strongest local brand, and the brand with the values that best align with those of respondents.

This year’s Top 1000 Brands survey also saw Samsung coming out top in the mobile phone, TV manufacturer and smart home technology categories.

The study explores consumer attitudes in 14 markets in Asia. To ensure an accurate representation through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.

Survey methodology

Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted between 13 March and 10 April 2019. The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Research relies on a total of 400 respondents in each market. In Japan, India and China, participants number 800, 1200 and 2000, respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.

The study encompasses 15 major categories: alcohol; apparel and accessories; automotive; beverages; consumer electronics; courier services; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports properties; and transport, travel and leisure. Within these major categories there are 81 sub-categories. Categories and sub-categories change a bit each year. The main tweaks this year were: Removed Digital Experience sub-category under Consumer Electronics Changed Toothpaste sub-category under Household and Personal Care to ‘Dental Care’ Added Toys and Games sub-category under Household and Personal Care.

Participants gave their response to the following questions:

Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”

Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”