OPPO displays technological prowess

Monday, 11 June 2018 00:00 - - {{hitsCtrl.values.hits}}

The ever-evolving global smartphone brand OPPO launched an F7 Quality Campaign to communicate the substantive process of research, development and stringent quality control that precedes and persists during the manufacturing of OPPO devices.

“As a brand that resonates with cutting edge technology and one that introduced a number of firsts to the mobile phone industry, we wish to share our journey of pursuing perfection with our customers. This will enable our customers to comprehend the depth of work that goes into creating their favourite brand of mobile phones. The quality, product design and the services that OPPO offer signify that each OPPO phone is a pursuit of perfection,” commented OPPO Lanka CEO Bob Li.

OPPO has rightfully gained a reputation as a brand that ‘pushes the envelope’ in technology that it deploys. Evidencing the brand’s commendable credentials in pursuing innovation, OPPO succeeded in becoming the world’s first beautified phone, the first to introduce the rotated camera, the first to incorporate the AI beautification feature as well as the first to introduce the 25MP selfie camera.

For an instance, OPPO’s F7 black diamond offers a unique design - a first ever such design in the industry with 12 layers of craftsmanship and ceramic frame. The model boasts of a 2.5D plate, and a glass texture which results in a light and smooth feel.

Pursuing technological advancement further, the OPPO Research Institute established an OPPO-Stanford collaboration laboratory in association with the artificial intelligence laboratory at Stanford University to explore leading edge AI technologies and applications. In addition, OPPO collaborates with New York University, Beijing University of Science and Technology and the Beijing University of Posts and Telecommunications. The Company also co-operates with a number of tier-1 entities in the mobile industry such as Qualcomm, SONY, Dolby Laboratories & Sense Time.

In terms of quality testing, OPPO conducts over a thousand quality tests prior to making the devices commercially available. OPPO conducts 18 quality tests on each smartphone motherboard, and each device goes through a 10-minute rain test and a cold test which exposes the phone to 15°C for 7 days. The humidity test examines the device under 65°C and 95% humidity for 7 days.

Prior to mass production, each sample phone goes through 130 tests, which include a 10,000 drop test (the handset free falls onto a marble slab) and a micro drop test during which the handset is thrown from a 7cm height 20,000 times. During the button key test, each side key is tapped 100,000 times with a force of 1kg. OPPO conducts twist tests by applying 1~2Nm torque force on the mobile phone from top to bottom. Each sample phone also goes through USB plugging and USB bending tests to check the durability and hardiness of USB ports.

The overall outcome of the robust quality control systems and processes is a high quality range of devices that offers above industry average value of 99.8%.

OPPO has introduced service policies that assures a 7-day replacement period. The state-of-the art OPPO service centres established in Colombo, Galle, Kandy and Batticaloa assure a 90% repair rate within two hours.