OPPO and Singhagiri celebrate two years of strategic partnership

Singhagiri and OPPO Lanka are celebrating two years of fruitful cooperation this year after forging a robust partnership in 2016. Within these two years Singhagiri has made the OPPO brand available throughout their entire marketing base, which exceeds more than 140 showrooms and touch-points. The partnership has been strengthened by a vigorous promotional agreement with Singhagiri which includes a team of competent OPPO sales promoters being spread across the Singhagiri network. The collaboration has been mutually beneficial and OPPO’s presence within Singhagiri channels have become strong and continue to increase. 

Singhagiri Ltd. Director Chathurika Othnapitiya said: “With the uniquely positioned products offered by Oppo, Singhagiri was able to energise the already crowded mobile device market. We intend to take the Singhagiri and Oppo Lanka partnership to a higher level by leveraging on the synergies of the two companies through the unique products of Oppo and the delivery channels and outreach of Singhagiri.”

OPPO Sri Lanka CEO Bob Li commented: “Singhagiri has been one our most fruitful partnerships and we consider Singhagiri an integral part of our achievement and performance in Sri Lanka. Singhagiri has given us an immense foothold within the market and we would not have been able achieve the current performance and market position if not for partnerships such as that with Singhagiri. We hope not only to continue but also to strengthen the relationship further. Along with the cooperation to boost sales, we hope OPPO can also attract a wider customer base for Singhagiri as well.”

Singhagiri was incorporated in 1977 as Singhagiri Ltd. by the late Sugathadasa Marasinghe, Founder and Chairman of Singhagiri Ltd. It brought Samsung to Sri Lanka in 1983 and was appointed an authorised agent for the Samsung range of electrical products, representing Samsung Electronics of South Korea. Today Samsung South Korea is a brand sought after by many consumers due to its innovative and sophisticated products, and Singhagiri has become a strong business partner of Samsung. Singhagiri also imports other brands of international repute.

The distribution of Samsung products is carried out by company-owned branches, a duty free shop at the arrival lounge of the Bandaranaike International Airport in Katunayake, a dealer channel and project sales channel flagship stores. The main service centre is also situated adjacent to the flagship store at Samsung Plaza, T.B. Jaya Mawatha Colombo 10, and possesses foreign trained engineers and technicians who use state-of-the-art equipment to carry out repairs and services. OPPO is an ever-evolving global smartphone brand dedicated to delivering customers the most extraordinary experience through innovative technology, meticulous design and camera expertise. 

For the last 10 years, OPPO has been focusing on manufacturing camera phones while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16 MP front cameras. OPPO was also the first brand to introduce the motorised rotating camera, the Ultra HD feature and 5x Dual Camera Zoom technology. 

In line with its deep insight on young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 with the Selfie Expert F series in Sri Lanka. Its first batch of products received a warm welcome and the brand is a trendsetter across the industry. 

In 2016, OPPO was ranked the fourth best smartphone brand globally, according to IDC. In 2017, OPPO introduced Artificial Intelligence to the front camera and is leading a brand new era of the selfie. Currently, OPPO provides an excellent smartphone photography experience to more and more young people around the world.