From left: Mobitel Digital Media Assistant Manager Sherom Fernando; Wemina (Thailand) CEO Laxshmi Sachathep and Mobitel Brands Assistant Manager Chevin Mandawala
- Wins 2 Golds, 1 Silver and 2 Bronzes at first edition of SEAC awards
In recognition of its unparalleled customer centricity and care, Mobitel was bestowed with two Gold, one Silver and two Bronze awards at the first edition of the SEAC Singapore Customer Engagement Forum and Awards, organised in Singapore recently by APAC Customer Engagement Pte. Ltd. (Singapore) and A&A Enterprises Sri Lanka, supported by ACEF Global.
Entrenching its credentials once again on an international platform, Mobitel was awarded an array of medals, beating out stiff competition from its peers in the South Asian region. As a testimony to its innovative approach, Mobitel won a Gold and Bronze in the Best Use of Data and Research category for its Upahara offer and Suicide Prevention campaign respectively; another Gold for Excellence in Digital Transformation for its Mobitel Selfcare app; a Silver for Cash Bonanza in the Best Brand Loyalty Marketing Campaign category and finally, a Bronze for Excellence in Launch Marketing for its Master package.
The Chief Guest at the gala awards ceremony was Nandana Wickramage, The Pratical Coach from Sri Lanka, while the event’s other distinguished speakers from across the Asia Pacific region included Raja Ramachandran - Marketing Director at Tech in Asia (Singapore); Abhishek Bhattacharjee - Chief Digital Officer at Invictus Blue Group (Malaysia); Preeti S - CEO of ZtoA Marketing Solutions (India); Matthias Kraaz - COO at Windsor.ai (Singapore); Kishan S - Founder at ThinkSocial Asia (Singapore) and Graham D. Brown - Founder of Pikkal & Co, a brand storytelling consultancy (Singapore).
The inaugural event featured industry leaders from across the region sharing insights on the latest trends in customer engagement along with an awards gala event feting some of the top work across the Asia Pacific region.
This event was primarily aimed at marketers who are looking for insights on how to build deeper engagement with their customers. The awards recognise those who are doing innovative customer engagement work, while the forum facilitates top leaders in the industry to share their experiences and successes with their peers across the region. Mobitel, through special offers, continually demonstrates how much it values its customers. It is a highly customer-centric company operating under the credo of ‘We Care. Always’. Mobitel strives to infuse convenience and flexibility into the lives of its customers. The support and loyalty of its customer base has helped it grow and expand to become a beloved Sri Lankan telco brand. This year the secretariat received 264 entries from Singapore, Malaysia, Vietnam, Sri Lanka, Indonesia and India competing for the best campaigns, creatives, activities and marketing initiatives.