Google to restrict advertising of unauthorised tracking technology

Monday, 13 July 2020 00:01 - - {{hitsCtrl.values.hits}}

Reuters: Google said it would change its policies in August to restrict advertising for spyware and malware that can be used to track a user’s texts, phone calls, or browsing history.

The updated policy, which is expected to come into effect globally on 11 August, will not allow advertisers to promote products that are marketed with the purpose of tracking user activities without their authorisation, according to a post on the Alphabet Inc.-owned company’s website.

The company also urged users to review this policy and warned that entities who violate these updated guidelines might face suspension.