Global giant ASUS partners Singer Sri Lanka

Singer Sri Lanka Group CEO Asoka Pieris, Singer Sri Lanka Marketing Director Kumar Samarasinghe, ASUS Country Product Manager Leila Lin, ASUS Country Manager Sri Lanka and Maldives Ishkey Irshard, Commercial and LFR Manager Kasun Andramanage and including several members of the Singer management as well as members of the ASUS team – Pic by Daminda Harsha Perera

Singer Sri Lanka PLC, the country’s premier consumer durables retailer, has been appointed as a consumer notebook Distributor and as the exclusive Large Format Retailer (LFR) for ASUS laptops in Sri Lanka.

Along with the official announcement of the partnership, a range of cutting-edge ASUS laptops were introduced to the audience at the launch event held in Colombo recently. 

The event was attended by Singer Sri Lanka Group CEO Asoka Pieris, Marketing Director Kumar Samarasinghe, and several members of the Singer management, as well as members of the ASUS team, including Country Product Manager Leila Lin, Country Manager Sri Lanka & Maldives Ishkey Irshard, and Commercial and LFR Manager Kasun Andramanage.

ASUS is a multinational computer hardware giant, with a focus on creating products for today’s and tomorrow’s smart life. It is the world’s No. 1 motherboard and gaming laptop brand, as well as among the top-three consumer notebook vendor. Several ASUS laptops were introduced to the audience at the launch ceremony. ASUS will be introducing a range of laptops at various price points and specifications, to cater to the requirements of different customers. These products will be powered by the latest Intel 8th gen Core i series processors and Genuine Windows 10 operating system. Other innovative features include FHD anti-glare screen, fingerprint reader, ASUS fast-charging technology, and NVIDIA GeForce MX130 dedicated graphics card.

Lin stated: “At ASUS, we believe that it is time to take our cutting-edge laptop range to all parts of the country, and there is no better partner to do that with than Singer Sri Lanka. Singer’s unmatched footprint across the island and their service excellence is the perfect platform to take our ASUS laptops to Sri Lankan consumers, who are always looking to embrace stylish, powerful and technologically superior products.”

Expressing his views on the ground-breaking partnership, Singer Group CEO Pieris stated: “This is another exciting landmark in Singer’s journey of offering the world’s leading products to the Sri Lankan consumer. ASUS is widely known to be a top global tech giant, and one of the world’s most admired companies. By launching ASUS laptops in Sri Lanka, we are giving our valued customers the opportunity to experience a state-of-the-art, award-winning product backed by the service excellence of Singer Sri Lanka.”

All ASUS laptops offer a 2-year global Manufacturer’s Warranty, while customers can take advantage of Singer’s 2-year Extended Warranty at a special rate, to obtain a total 4-year warranty for all ASUS laptops. The products will be made available at all Singer channels. Singer Sri Lanka owns Sri Lanka’s largest retail network, including Singer Mega, Singer Plus and SISIL World showrooms, comprising over 430 retail outlets.

In 2015 and 2016, Fortune magazine recognised ASUS as one of the World’s Most Admired Companies, and for the past four years, Interbrand, the world’s most valuable brand ranking, has ranked ASUS Taiwan’s most valuable international brand. The company has more than 17,000 employees, including a world-class R&D team. Driven by innovation and committed to quality, ASUS won 4,385 awards and earned approximately $13.3 billion in revenue in 2016.

Large Format Retailers play an important role in brand recognition, and by partnering with Singer Sri Lanka, ASUS is able to take advantage of Singer’s unparalleled network of outlets around the country, and thereby take ASUS laptops to a broader audience. As Singer is widely known to be Sri Lanka’s Number 1 brand, having being recognised as the “Most Popular Brand Name” for the 12th consecutive year at the SLIM-Nielson People’s Awards, the tie-up will also boost the ASUS brand in the eyes of the target audience.