Digital X brings Social Listening to Sri Lanka

Thursday, 3 October 2019 01:30 - - {{hitsCtrl.values.hits}}

LocoBuzz Co-Founder Vishal Agarwal and DigitalX Director Janaka Rupasinghe

Social listening is a mechanism through which a brand can learn about the perception its audience has of it, how well a new campaign is performing, how its competitors may be faring or the general sentiment people have towards the brand, based on the insights extracted from social media channels.

Digital X is a Sri Lankan company that delivers technological solutions in the spheres of Artificial Intelligence (AI), social media intelligence and digitisation. Having seen the value of social listening and the opportunities that it can create for marketers, DigitalX was quick to tie up with Locobuzz to offer these benefits to Sri Lankan marketers.

Locobuzz is a market leader in the sphere of analytics-driven integrated marketing. Their platform is capable of carrying out social media engagement, social CRM and social profile management in addition to social media listening.

The system caters to a wide spectrum of social media channels including Facebook, Twitter, YouTube and Instagram. Locobuzz takes note of what is discussed on Sri Lankan news sites, content blogs and e-commerce platforms to gain the insights of the common man who may not necessarily speak up about his experience with a brand through more formal channels.

Commenting on the partnership, LocoBuzz Co-Founder Vishal Agarwal stated: “We feel that Digital Analytics and Social Listening empower brands to create unforgettable customer experiences. Locobuzz aims to create disruption in the space of CX using a proprietary technology platform for brands to understand their customer and competition better, manage real-time engagement and derive insights to enable key business decisions. With partners like Digital X we aim to create daily value addition for brands in Sri Lanka who want to step up their customer experience.”

DigitalX Director Janaka Rupasinghe confirmed the commitment of the company to work towards digitisation when he said: “DigitalX wants to be the technology arm of every advertising agency. Creativity and strategy are the greatest strengths of ad veterans; they will be supported by our AI-powered technology platforms to generate data-driven and modern marketing solutions. We are excited to partner Locobuzz, the system which provides sophisticated but extremely relevant insights for modern marketers and modern research teams. It’s an integral part of our data-driven technology offerings.”

He went on to discuss how DigitalX has actively worked to localise the Locobuzz system to support Sinhala and Tamil social listening.

“Modern marketers need to depend on what people say and how people react to their brands online. The Locobuzz platform gives them a sentiment analysis, including the sentiments expressed or implied in Sinhala or Tamil. Digital X has deployed a team of data scientists to train the AI-powered system in Sinhala and Tamil, making it the first Social Listening tool to understand Sinhala key words.”

The DigitalX team is confident of the deeper understanding that the research fraternity will be able to obtain by meaningfully observing social chatter.