Axiata Digital Labs embarks on successful journey as digital service provider

• Celebrates a year of success

Axiata Digital Labs (ADL), a subsidiary of the Axiata Group, Berhad, Malaysia has emerged as a ground-breaking digital start-up providing optimal digital solutions, primarily to Axiata Group. ADL was launched on 1 January 2019 and celebrated its first anniversary in 2020. The tech start-up thrives as the technology hub of Axiata Group and aims to further expand its specialised services across the globe. Offering disruptive digital platforms and highly advanced digital solutions, ADL is committed to helping businesses advance in the digital era.

ADL has been pioneering in the fields of MFS (Mobile Financial Services) to both telco and non-telco sectors, digital health, fintech, loyalty, API and middleware, core telecommunications systems and platforms. The company offers comprehensive solutions in diverse fields such as IoT, Big Data, intelligent marketing campaigns, churn predictions, social media insights, network intelligence, fraud detection, mobile platforms, data analytic platforms, loyalty platforms, DevOps, location based services, RPA and DPA, cloud computing, API management and microservices. 

Axiata Digital Labs Chief Executive Officer Thushera Kawdawatta

Axiata Digital Labs operates in the highly competitive digital field and it is their priority to explore new business ventures and connect with the world. Therefore, it is a great achievement to be able to expand operations across South Asia. They have further plans to be implemented in the future in terms of expanding the Axiata Group and providing cutting-edge services.

FY19 has been highly productive for ADL as it accounted for a bolstering growth revenue of 4x and an annual 3x employee growth. The current staff has tolled up to 650 plus and the company has already expanded its teams in Malaysia and Indonesia. One of the major highlights for ADL in 2019 was establishing the Celcom account in Malaysia and R&D partnership with Huawei.

Since the initial launch as a digital start-up, ADL has leaped great strides deploying latest technology and the increasing demand on their services is also a testimony to the fact that they have been providing client centred solutions in diverse fields from both telco and non-telco sectors. ADL has been instrumental in revamping the eZ Cash customer app with the use of cutting-edge technology, giving it a new user experience for the users. Retailer Hub mobile application developed by ADL brings a new dimension to client onboarding by activating products through a fully digitised process thereby making it 100% paperless. Now the customers are availed with all product activations from mobile and television to home broadband through Retailer Hub.

Axiata Digital Labs CEO Thushera Kawdawatta commented, “ADL has grown to be a leading digital start-up over a short time span and 2019 was the year of transformation as far as ADL is concerned, given that we were able to strengthen our employee base up to 650. We are also empowered by the capacity projected by our highly skilled and experienced team.” ADL also partnered Huawei to promote digital service innovation and continued to transform ADL’s microservice capabilities delivering continuous deployment for telcos, while also boosting the partner eco system by connecting with the Huawei global inTouch digital partner ecosystem. 

ADL’s deep learning-based state of the art facial recognition application developed by the Big Data and Analytics Engineering Team assists in the identification of intruders entering a premise using CCTV cameras. ADL launched FinPal, a personal loan system which enables cross-channel / omni-channel banking capabilities including mobile web, mobile application, USSD and IVR channels for delivering a great customer experience. Mithra is another mobile application developed by ADL for Dialog Axiata PLC, a comprehensive package of options for Sri Lankans working abroad, to stay connected to their loved ones. The app enables calls, money remittances, product purchasing and also keeps them updated on the latest news. Dialog’s BizCare Mobile Application was developed by ADL for its corporate customer base to ensure ease of enterprise service activation. BizCare app enables activation of new connections, e-bill services and other multi-sensory services. 

ADL has been generating innovative fintech platforms such as Genie, eZ cash and Boost. Genie is a mobile payment app, a comprehensive wallet facilitating the purchase of any product / service within the Genie network. eZ cash is a cash account within the mobile where the customers are availed with a wide array of financial transactions directly from their mobiles. Boost is an award winning life style mobile wallet enabling safer and rewarding transactions and has been named as “Digital Disruptor of the Year” in Malaysia at the 2nd Annual IDC Digital Transformation Awards (IDC DX Awards).

API and middleware, Big Data and IoT (Smart Life, Xpand), RPA and AI, digital platforms (Doc 990, Wow.lk, Star Points), BSS – ADL DTE are a few of the highly rated products of ADL with great customer outreach. ADL proudly partners Processmaker, Apigate and Huawei in the build-up to larger projects, delivering digital solutions to the tech giants.

Axiata Group has transformed to be a leading telecommunication service provider across Asia and strives to provide world class solutions in digital telco, digital business and infrastructure. Axiata operates in six countries, as Celcom in Malaysia, XL Axiata in Indonesia, Dialog in Sri Lanka, Robi in Bangladesh, SMART in Cambodia, NCELL in Nepal.