Avonet promotes comprehensive CRM solution Affiniti

Avonet Technologies Ltd., a technology company with operations in Sri Lanka and Australia, has begun to establish its place in the Customer Relationship Management (CRM) spectrum with its flagship product, Affiniti. 

Sales is the lifeblood of any organisation. Understanding the customer better, and the ability to tailor one’s approach at every touch-point, have become essential in differentiating a brand in extremely competitive markets. In a move to help businesses strengthen their sales operations and deliver value to their customers, Avonet built Affiniti, a comprehensive suite of CRM modules.

Helping build and manage customer relationships, tracking every engagement and sale, and delivering useful, actionable information are the pillars Affiniti is built on. To deliver on these core functions, Affiniti comes packed with a range of mutually exclusive modules. Businesses have the option of picking from eight modules or opt for a holistic CRM solution, depending on the need of the hour.

The Affiniti suite includes: AFFINITI 360 – manage all aspects of client interactions through a comprehensive, 360-degree view of customer engagements, Sales Canvas – empowers sales personnel to track leads through to closure of sales, and more, Affiniti Club – Create and manage all loyalty programmes in one place, Mobile – All of Affiniti at the palm of your hand, accessible anytime, anywhere, Affiniti Marketing – Helps plan, execute and track promotional campaigns, allowing businesses to gauge the ROI on each marketing activity, Affiniti Recovery – Track the entire delinquency management and recovery information in one dashboard to streamline the debt-collection process, Social CRM – Manage the organisation’s social media presence in one easy-to-use dashboard, and Affiniti Engage – An integrated platform for all self-service customer touch points. 

“The best part about AFFINITI is that, while we offer a suite of CRM solutions, our clients can pick one or more solutions to work in sync with their existing IT eco-system,” said Thilina Kumarapathirana, Chief Operating Officer, Avonet Technologies. “Instead of taking a ‘one size fits all’ approach, we will customise the product to work seamlessly with the client’s systems, thus minimising delays in roll-out,” he added.

Under its hood, Affiniti is a simplified tool that leverages the latest technologies to offer endless opportunities for sales personnel. However, Affiniti’s sleek dashboard remains easy to use. Once Avonet implements the product, for sales personnel, it is just a matter of “log-in and go”. In addition, to maximise its impact on the sales department, Affiniti offers unlimited User Licenses to ensure all sales personnel have adequate access to the platform. 

Avonet Technologies Chief Technology Officer Sachith Fernandopulle commenting on the early success of Affiniti, said: “Since launch, Affiniti, has proven its worth to companies operating in many industries. Implementation is already carried out at industry defining companies such as Commercial Credit & Finance PLC, LB Finance PLC, Sampath Bank PLC, Printxcel Ltd. and Think 180 (Australia), while Pan Asia Banking Corporation and Epic Technology Group are geared to transform their customer engagement operations within the year.”