ATSL Telesoft debuts new brand identity Axionent

Wednesday, 15 November 2017 00:00 - - {{hitsCtrl.values.hits}}

ATSL Telesoft, a member of the Access Group, is scheduled to launch its fresh brand identity to its internal stakeholders on the eve of the 15th of November at the Garton’s Ark barge, Nawala.

An event expected to be patronized by a number of distinguished guests including the management of the Access Group, employees and other related stakeholders will play out innovatively, committing to the cornerstone value of open innovation that has come to be characteristic of the company’s DNA.

The rebranding initiative was part of a broader broad-basing effort that line the company up for entry to the global market with a clear view of the highly sophisticated Western markets including the USA. At the cusp of culminating both endeavors, Telesoft looks to launch its new brand identity - Axionent Inc.

True to its belief in innovation, novelty and high level engagement, the soft launch will feature a “Master Chef” segment, gamifying team building activity with a culinary spin; gamification being a core promise of the newly revamped Axionent product suite.

“We understand that constant change is a requisite for businesses in today’s world and that has been something we thrive on. We are prepared to embrace change and trigger it where possible while staying competitive and adaptive. It is with this line of thinking that we are rebranding ATSL Telesoft to take on a globally motivated brand identity ahead of our entry to a number of international markets,” commented Sampath Paranavitane, Director/COO of ATSL Telesoft.

If cooking on a barge wasn’t enough of a spectacle, the barge is expected to cruise during the event, midway through which the newly designed Axionent brand identity will be revealed to internal stakeholders and management. At the docking of the barge upon conclusion of the soft launch event, ATSL Telesoft will have made the first of many crucial steps to transforming from a local technology power-player to a prospective global leader in technology.

ATSL Telesoft has been engaged in the Mobile and NFC enabled transaction technology space of Sri Lanka for nearly a decade with a number of island-wide software implementations to its name. A member of the Access Group, the company has pioneered through innovative solutions in a number of industries including Electronic Ticketing in the Toll and Transportation sectors, financial services, Loyalty and Customer Experience technology space.