ALT X wins the first ever Strategy Gold at an international awards show

Altered Experience (ALT X), Sri Lanka’s digital, data, and design thinking partner for the age of convergence, continues to make its mark on the international stage by winning the first ever Gold Award awarded by ACEF at the prestigious 11th Global Customer Engagement Forum and Awards held in Mumbai, India. 

ALT X won the coveted Best Strategy award for the campaign “Wear your lifestyle” for its client Rainco where ALT X  was recognised for its design thinking based strategic repositioning of The Rainco umbrella from a household tool to a fashion accessory. Significantly, this was the very first Gold award for strategy awarded by the ACEF organisation where ALT X was up against  entrants from India, Singapore, Iran, other APAC regions and the GCC regions vying for awards.

During its relatively shorter lifespan of one year and six months, ALT X has successfully delivered world-class solutions for clients with a focus on performance driven measurement winning international acclaim in the process. ALT X’s client portfolio includes international brands such as Kodak, Fonterra, Traffi UK, Westinghouse, Serviceform, Elle, Eswaran Brothers, Neptune, KTI and Sri Lanka’s first cloud supermarket Providore. 

The company decodes data driven insights to create transformational change and using Design Thinking, the company develops a deeper understanding of clients' audiences, challenging the norm and assumptions, reframing and redefining problems to create viable business solutions. 

Acknowledging the landmark win, ALT X Founding CEO Kabeer Rafaideen stated: “The fact that we’ve won the first ever gold for a vertical such as Strategy in a prestigious international competition in just 18 months of operation is testament to the fact that we are more than capable of delivering solutions that are on par with international standards and which deliver real business results. 

“Our approach of addressing key business challenges through custom tools developed with the principles of Design Thinking, Data and behavioural Science has become a key differentiator for clients in international markets. We continue to stay true to our principle of being real partners as opposed to service providers to clients and the results speak for themselves. ”

ALT X Co-founder and Managing Director Sanith de Silva Wijeratne commented: “Winning our first-ever Gold Award for Strategy is a momentous occasion that the entire ALT X team is very proud of. To top off an incredibly successful evening, we were just one of two Gold Award winners to win for Best Strategy. Gold awards are given only to the very best entrants and for ALT X to be picked as one of them emphasises our high quality of our solutions. 

“Last year, we won a Silver and a Bronze at the ACEF Awards and this year we have upped our game to bring home the Gold Award. This proves that we are heading in the right direction and gives us a solid foundation to continue to make inroads into international markets.”

Giving ALT X a unique edge is their affiliation with the industry experts for sustainability, the Carbon Consulting Company and The Sustainable Future Group, using this association ALT X creates a diverse range of solutions that range from data, tech, AI powered engines and their very own experience disruption product WEX that redefine sustainabily based tech, whilst offering conventional services like digital marketing, creative and media.

The Rainco Group CEO/Director Aroos Ahmed stated: “Rainco has been working closely with ALT X with the goal of enhancing the impact of our digital campaigns. ALT X’s strategies and solutions for businesses have always delivered tangible results and we had no hesitancy with teaming up with them for our requirements. Their professional approach and world-class solutions have exceeded our expectations and this coveted Gold Award undoubtedly drives home this point.”

The ACEF Awards is an awards program open to all agencies, companies, organisations and institutions involved in producing content marketing for internal or external audiences. It is one of the most prestigious and highly-contested international awards shows in the Asian region.