CSR: Vanity or sanity?

Saturday, 27 July 2013 00:18 -     - {{hitsCtrl.values.hits}}

There has seen a significant increase in CSR project undertaken by businesses, which on the face of it appears to be a good thing. MTI’s CSR research shows that businesses tend to undertake a multitude of micro initiatives for diverse social causes. As a result, while the businesses may ‘feel good’, these initiatives lack ‘critical mass’ and focus, thereby society does not benefit from the full potential of the combined CSR power of the business community. Imagine, if all our ‘energies’ (not just money) are focused on a few major social challenges?