Philips Sri Lanka expands portfolio with more consumer-centric products focused on personal health

From left: Technomedics Managing Director Sujith Samaradiwakara, Softlogic Retail CEO Nasser Majeed ,Bright Babies Managing Director Pri Ratnayake, Philips Sri Lanka CEO Sanjay Bapna Abans Senior Brand Manager Achala Jayatilleke and Dinapala Group Managing Director Roshan K. Dinapala - Pic by Daminda Harsha Perera

By Shannine Daniel 

Philips Lanka Solutions Pvt. Ltd., a subsidiary of the Dutch diversified technology company Royal Philips, announced the expansion of its business in Sri Lanka through the introduction of new products focused on personal health. 

This portfolio contains products which range from kitchen appliances to baby care products to air purifiers. 

The company has been present in Sri Lanka since 2013, its focus largely centered on the healthcare business, which offers health solutions that center on diagnosis, treatment, recovery and homecare for patients. 

Philips Healthcare is dedicated to providing imperative innovations which develop the quality of care, improve patients’ lives and enable the delivery of more favorable results at a lesser expense. Diagnostic imaging systems, patient care and clinical informatics, customer services and home healthcare are the four main business areas in which this company operates.

A world-class superior in cardiology, and with a strong presence in cardio-pulmonary, oncology and women’s health, Philips is well situated in assisting clinicians diagnose, treat and control widespread diseases such as congestive heart failure, different types of cancers, respiratory and other coronary artery diseases as swiftly and efficiently as possible. 

The company’s main focus lies with understanding the complete cycle of care, from the prevention diseases to screening and diagnosis through to treatment, monitoring and health management. Its Healthcare portfolio comprises of diagnostic imaging products such as the CT and MRI, obstructive sleep apnea management and home respiratory care products, as well as cardiology and patient monitoring solutions. Currently Philips products are available to both Government and private hospitals; some of its esteemed customers include Asiri, Durdans, Nawaloka and Hemas Hospitals.

Philips believes in clinical excellence and continuous innovation around the patient experience can fundamentally change healthcare as we know it.

Philips Sri Lanka CEO Sanjay Bapna states: “At Philips we intend to serve our consumers across the health continuum starting from healthy living and prevention of diseases to the right diagnosis, treatment, recovery and home care. So far we were offering solutions for a part of this continuum with the help of our professional health care portfolio. With the introduction of new products focused on consumer health, we will now make sure that people are able to lead a good life, by monitoring and managing their health, be it the air they breathe, the food they eat or their personal hygiene.”

Since 2013, Philips has been establishing a strong presence in Sri Lanka, with all top healthcare institutions including Technomedics, NextGen and many others as its customers. In the words of Sanjay Bapna: “Healthcare is not necessarily taken care of at hospitals, it is taken care of at home.”

Therefore by introducing a range of innovative, efficient and user friendly health care products, Philips is able to cater to a vital aspect of its consumers’ lifestyles. Philips’ Personal Health portfolio which includes innovative and well-known products like the air fryer, soup-maker, juicers, blenders and personal care products have indeed made a positive impact on the health and well-being of the increasingly health-conscious Sri Lankans. 

Dinapala Group Managing Director Roshan Dinapala states: “Philips is a brand that is associated with phenomenal products, innovation and service quality, and a deep understanding of the most implicit needs of its consumers. The new range of products is proof that Philips understands what the people of Sri Lanka need in order to lead a healthier life.”

Philips was successful in establishing a strong retail footprint for its products centered on personal health through channel partners that include Dinapala, Abans, Bright Babies and Softlogic and is offering these across almost 800 touch points, including traditional and modern retail, in all key cities. Over the next few years, the group plans to increase this footprint to over 2000 touch points across major cities and towns in Sri Lanka.

Softlogic Retail Ltd. CEO Nasser Majeed stated: “We look forward to the collaboration with Philips to bring forward some of the most innovative personal health products in Sri Lanka. Our upscale Softlogic Max stores and national reach coupled with the quality and innovation that Philips is known for will present Sri Lankans with world class choices for products which enhance their personal health and well-being.”

Abans PLC Deputy Director Buddhika Darmawardena further states: “We are very happy to be the partners of choice in this mission and look forward to bring more innovative solutions to our customers.”     

The long-term goal of the company is to improve three billion lives by the year 2025.