Pedia Plus launched for fussy kids

Wednesday, 18 January 2012 00:01 - - {{hitsCtrl.values.hits}}

Swiss Biogenics Limited, a leading pharmaceutical company and subsidiary of Sunshine Holdings PLC, has launched “Pedia Plus,” a Growing Up Milk Powder for children aged 1 to 7 years old.

Pedia Plus is a specially formulated product for today’s fussy children who don’t easily eat home cooked meals. This product offers a refreshing solution to many of our mothers who face the constant challenge of feeding their children good home cooked food. The increasing trend of eating more fast foods has worsened this problem tilting the balance of nutrition for the growing child.

Pedia Plus comes with two unique ingredients - Lysine & Turmeric – which has numerous benefits to a child’s health and development. Both these ingredients help improve the child’s appetite and immunity. Pedia Plus also helps increase body weight and enhances bone development. This premium growing up milk powder carries a balanced macro nutrient profile as per the recommended allowance of carbohydrates, proteins and fats. Pedia Plus also has a potent collection of micro nutrients which aid in the full development of a young girl or boy. Pedia Plus contains a good source of DHA (Docosahexaenoic acid) and Prebiotics.

With best quality milk sourced directly from New Zealand, Pedia Plus is fortified by a large healthcare company in Indonesia called PT.Soho Industri Pharmasi. Pedia Plus is available in all Supermarkets, leading pharmacies and at Healthguard Pharmacy outlets island-wide too.

Swiss Biogenics is keen to uncover promising offerings in the wellness space both with their brands and international ranges. The company offers several international brands including Brands Essence of Chicken, Woodward’s Gripe Water, Sugar Free Natura (sugar substitute-sucralose), Kohinoor (pleasure condom), Mospel (mosquito repellent) and Paracil (Paracetamol).

“As per the Health and Nutrition Survey conducted in 2010 by UNICEF and the Ministry of Health, over 25% of children below the age of 5 years are underweight, over 20% of the same group are stunted, over 13% are wasted and over 25% are anaemic”, said Shyam Sathasivam-Associate Director, Swiss Biogenics Ltd. “The company has a vision of addressing malnutrition in children and supports the cause of eradicating this problem in the country,” he added.