Fems rewards loyal customers with a lifetime opportunity

Wednesday, 24 April 2013 00:00 -     - {{hitsCtrl.values.hits}}

  • Six to travel to Malaysia and 55 to get gold gifts

Fems has rewarded six of its loyal mothers and daughter customers with an all-expense paid shopping spree to Malaysia through their recently concluded “Malaysia Shopping Siriya” consumer reward programme. The winners were selected during an event conducted at the Hemas corporate office recently. Apart from the six lucky winners, another 55 ladies have been selected to receive gold pendants.

Fems commenced this consumer reward programme in November 2012 and continued till February 2013. Consumers were requested to send wrappers of Fems wings 10s packs and the lucky winners of pendants were selected through raffle draws conducted at intervals during the tenure of the competition. During the final grand raffle draw conducted recently, the three moms and daughters pairs were selected to go on the shopping spree along with the last 20 winners of pendants. These three winners are K P Hasara Semini from Polonnaruwa, J S Kumudini Dissanayake from Bulathkohupitiya and Kumari Inoka Liyanage from Anuradhapura.

The winners of pendants were selected from many entries received from areas such as Chilaw, Devinuwara, Eravur, Vavuniya, Nwalapitiya, Ratnapura, Moratuwa, Ampara, Welioya and many other areas.   

 Group Product Manager for Fems Shamali Perera said, ‘’ As a result of cultivating trust and confidence among mothers who give the best to their daughters, Fems has been successful in establishing its presence all  over the island and the brand has been performing well from the time of its introduction, 18 years ago. Fems has always acknowledged the support extended by the consumers and the Malaysian shopping spree is one such occasion where we have rewarded them for their loyalty towards the brand.” She also went on to say that this is the first time in Sri Lanka where moms & daughters have been rewarded with such an opportunity of a lifetime as this will be an all expense paid trip, where the air ticket, accommodation, money for shopping is provided by Hemas.

Fems conducted a similar rewards programme last year for consumers termed “Ran Million” where consumers received prizes in gold worth more than rupees one million in value.

Fems is a sanitary napkin brand owned by Hemas Manufacturing (Pvt) ltd., and has won confidence of millions of Sri Lankan mothers and been giving comfort to them and their daughters for over 18 years.

Fems sanitary napkins are manufactured in Sri Lanka using raw material imported from Japan and the United States, taking into consideration the health and environmental factors of the local consumer. Fems is certified by the Cosmetic Devices and Drugs Authority (CDDA), Sri Lanka Standards Institute (SLSI) and ISO 9001-GMP, thus ensuring a high quality, safe and a hygienically processed product.