Clogard renews ties with Sri Lanka Dental Association for 17th consecutive year

Thursday, 9 July 2015 00:00 -     - {{hitsCtrl.values.hits}}


SLDA recently renewed its endorsement of Clogard toothpaste for the 17th consecutive year. Here Sri Lanka Dental Association President Dr. Dileep de Silva (3rd from left) and Hemas Manufacturing Managing Director Roy Joseph exchanging the agreement in the presence of (from left): Clogard Senior Brand Manager Kushani Peeris, SLDA Hony. Secretary Dr. A. Sundar, Hemas Manufacturing Director Marketing Rakesh Khosla and Marketing Manager Fiona Munasinghe


Clogard, the leading Sri Lankan toothpaste brand formulated with time-tested clove oil and scientifically proven fluoride offering superior protection against dental cavities, recently proudly announced it has received renewal endorsement by the Sri Lanka Dental Association for an unbroken record 17th year.

Driving Sri Lanka towards proper oral health, the Sri Lanka Dental Association (SLDA) is recognised as Sri Lanka’s only national body for oral care and parent body of the dental profession in the country. SLDA is also the sole representative of the Federation Dentaire International (FDI), the international organisation representing national dental associations and specialist groups worldwide.

“Research and development into dental hygiene has proven that proper oral health is part of general health and that there should be no distinction between the two,” noted Sri Lanka Dental Association (SLDA) President and Dental Public Health Consultant Dr. Dileep de Silva. “Our main objective is working to measurably improve oral health through encouraging the practice of brushing twice daily with fluoride toothpaste.” 

The SLDA has contributed towards the improvement of oral health in the island through varied awareness programs and through its interest in the island’s dental profession. 

“SLDA recommends the use of fluoride toothpaste as an effective method in preventing and reversing the early signs of dental caries,” said Dr. de Silva.

Since its launch in 1992, Clogard has been the flagship toothpaste brand of Hemas Marketing Ltd. and recognised as a responsible oral care brand. Clogard as a fluoridated toothpaste ensures teeth are protected against cavities, strengthening the enamel while minimising plaque, presenting a distinctive spicy flavour that gives lasting fresh breath.

Demonstrating its trust in Clogard as a safe, quality proven and efficacious fluoride toothpaste, SLDA first endorsed Clogard in 1998 and to-date the unbroken record endorsement continues.

Hemas Manufacturing Ltd. Managing Director Roy Joseph said, “As an advanced and unique formula toothpaste trusted by generations, Clogard includes the goodness of clove oil, a trusted ingredient in traditional Sri Lankan dental preparations and fluoride, the scientifically proven ingredient in oral care. Our consumers trust its superior quality which ensures protection against cavities.”

Clogard and SLDA engage in a range of initiatives focusing on educating and encouraging Sri Lankan families to remain cavity free. 

As Clogard enjoys top billing as the leading Sri Lankan toothpaste in the country, it emphasises the importance of continuity of care for its consumers together with its firm commitment to its vision and promise of a cavity free Sri Lanka.