Kalbe introduces Entrasol Platinum premium nutrition for ageing and recovery

Kalbe, the largest public-listed healthcare conglomerate in South East Asia launches yet another science based nutrition brand – Entrasol Platinum, a unique formulation to add strength and quality to the most rewarding years of life and during recovery from illness and surgery. Entrasol Platinum provides nutrition that helps fill in the ‘nutrition gap’ between the nutritional needs of the ageing and recovering body and the actual food consumption of an adult.

Kalbe’s international business headquartered in Singapore, is one of Sri Lanka’s top 10 pharmaceutical companies with over 25 years of its footprint in the local market. Hemas Pharmaceuticals has supported Kalbe as the distribution partner of Kalbe products for well over 25 years. Kalbe Sri Lanka Country Manager Sudarshana Jayatillaka said: “Entrasol Platinum and the entire portfolio of Kalbe nutritional products are scientifically formulated and manufactured under the most stringent quality and safety standards (ISO).”

Projection reveals that Sri Lanka would have 16.7% - 3.6 million population aged over 60 years by year 2021. Further, by 2041, one quarter of Sri Lanka’s population would be elderly. 

Dr. Divina Redondo-Samin, from the Philippines Society for Parenteral and Enteral Nutrition on her first visit to Sri Lanka said: “The elderly population is one of the most vulnerable groups to develop malnutrition which can decrease their muscle strength and energy, which can lead to poor health and frequent hospitalisations. It is therefore crucial that they receive adequate nourishment daily through their diet to maintain or improve their activities of daily living.”

“Entrasol Platinum with the advanced Procare formula consists of a balance of macronutrients, protein (12 g per 60 g serving), fibre and 22 vitamins and minerals. Entrasol is formulated to help fill in the ‘nutrition gap’ to improve the nutritional status of an ageing or recovering adult. Entrasol may even be used to assist in supporting the nutritional needs of critically ill and hospitalised patients. Many elderly parents often do not have the strength to participate in the lives of their children and grandchildren. Malnutrition is poorly recognised and addressed and contributes to a vicious cycle leading to a downward spiral in health,” said Brand Manager Kishan Canagasabey.

Elaborating further on the market trends, Canagasabey added: “At present, we see a global transition taking place in the market from curative therapies to preventative nutrition. We are experiencing a stage where consumers are becoming more informed and conscious about nutrition, the importance of being physically active and also the ill effects of harmful food and inactive lifestyle. Therefore, we see a marked difference in the level of attention they pay to the food they consume. 

“However, certain conditions such as advancing age and recovery from illness or surgery make it more difficult to obtain the ideal levels of nutrition that the body requires to stay strong and active. Nutrition brands in Sri Lanka have long been very generic, offering a one-size-fits-all concept. Research and development have helped the market evolve to deliver different brands of nutrition to be specialised for different and specific nutrition requirements.”

“At Kalbe, we place great importance in formulating science based nutrition products that are tailor-made to meet the specific needs of each segment. Entrasol Platinum comes in a delicious vanilla flavour in a 400 g tin, and is available at leading pharmacies,” concluded Canagasabey. 

Entrasol is another product by makers of Diabetsol – the No. 1 brand in Sri Lanka for special purpose nutrition for those concerned about sugar.

To support the launch of Entrasol, for the first time in Sri Lanka, a series of clinical nutrition sessions was hosted at the Shangri-La, Colombo from 19 to 20 October, attended by international guest speaker Dr. Divina Cristy Redondo-Samin and leading healthcare professionals in Sri Lanka.