CH17 launches ‘Care’ for healthcare workers; pledges 10,000 privilege cards

Several leading retailers and consumer brands will join CH17 Rewards and Loyalty to pay tribute to medical professionals and frontline healthcare workers by launching ‘CARE PRIVILEGE’, a program to honour those in the frontline battling the COVID-19 pandemic.

“We are indeed thankful to all our retail partners and merchants for their support and great gesture in making this possible,” CH17 CEO Jumar Preena said.

“We have made arrangements to enrol all care workers recommended by the health sector authorities and to provide them a special memento in recognition of their selfless and dedicated service to the public during this difficult period,” he added.

CARE PRIVILEGE is for the healthcare sector where they can enjoy reduced tariffs, free offers, cash discounts and promotional rates from more than 50 partner merchants and retailers throughout the year. 

Retailers representing these sectors have been listed so far. They are essential consumer goods, groceries, clothing, footwear, electrical and electronic goods, personal items, insurance packages, banking services, household goods, hotels, restaurants, cafes, automobiles and automotive products and services, resorts and holiday packages, telecommunications services, hospitals, pharmacies and many regional vendors. “We will be adding more merchants and retailers as we progress,” Jumar added

“The retail community was more than willing to come forward and support us, I am ever grateful for their generosity,” he added.

“We have already discussed and shared this program with officials of the Ministry of Health, the Sri Lanka Medical Association (SLMA) and the Public Service United Nurses Union (PSUNU) and they were supportive as it would benefit the healthcare workers and their families in many ways,” Jumar explained.

“At a time when the entire business community is reeling in total state of shock, we were able to transform the hard times to our favour with positive thinking and was able to stay afloat keeping our staff occupied during the lockdown period. My dynamic team to this upon themselves as a challenge and to do something to the society,” he added.

The program titled CARE is the acronym for COVID Appreciation Respecting Engagement and is dedicated to all medical staff in the frontline services. On the recommendation of the Ministry of Health/Department of Health, these privilege CARE Cards will be distributed to up to a maximum of 10,000 subscriptions free-of-charge.

“This is our way of saying ‘Thank you medical staff’ to these tireless medical heroes some of whom have paid the supreme sacrifice of physically disengaging with their families for long periods of time in order to serve the affected persons while protecting others from the virus.”

CARE program participating companies include Sri Lanka Telecom (SLT) including PEOTV Services, Laugfs Supermarket, Laugfs Leisure, Laugfs Car Care, Hameedia, NoLimit, Dankotuwa Porcelain, Fashion Bug, Shirt Works (SWX), CIB, Crocodile, Envoy Mansion, Helanka, Spring & Summer, Vision Care, Wickramarachchi Opticians, Lanka Hospitals, Ninewells Hospital, Sanasa Insurance, Softlogic Insurance, Dialog, the Retail and SME memberships of Colombo Business Association, Vitawell (Vitamins and Supplements Store), Singer, Ramada Colombo, Taj Samudra Colombo, Amagi Hotels, Amaya Resorts & Spas Colombo,  Last Chance Lighting,  Mandarina, Auto Miraj, Exide Batteries and Maksons, Cafe Bagatale, Real Barber  and many more.

“We will continue to add more vendors in the coming weeks,” Jumar added.