Sri Lanka’s key businesses attend CAMMS CEO briefing

Key business representatives from across Colombo were treated to a briefing session from renowned international Corporate Performance Management (CPM) expert and CAMMS Managing Director Joe Collins at Sequel, Cinnamon Grand Colombo, on 5 December.

Collins presented to an audience in excess of 100 attendees on the topic of ‘How to Positively Impact Your Profitability with Effective Governance and Reporting,’ providing insights into the essential requirements for sustainable profitability in business.

Local businesses Brandix, Etisalat, CEAT, Odel, DFCC, Hemas, John Keells, Expolanka and many others were advised that in today’s high pressure global marketplace traditional approaches commonly adopted by medium to large private sector organisations are by and large inadequate. Collins went on to illustrate that the reliance on financials and disconnected measures and scorecards alone could be counterproductive to long term profitability.

Collins provided attendees with practical examples on the great debate surrounding the primacy of strategy versus execution and reinforced that good strategy is the foundation for success when its execution is supported by sophisticated technology.

Collins is a keen advocate of using technology to streamline corporate performance requirements and reduce waste. As Collins commented in his session, “alignment and accountability of resources through an effective CPM system is critical for organisational success”.

After a short Planning Master Class exploring the importance of the right planning framework and tools to support the process, attendees were invited to enjoy a networking session with fantastic food and wine.

“We were delighted to welcome a number of key businesses to our CEO Briefing to discuss the current over-reliance on financial data alone for CPM and decision making - in my experience it really is potentially dangerous and it was interesting to discuss this in light of the Sri Lankan and indeed global marketplace,” Collins said,

Also in attendance was Deputy Minister of Technology and Research Faiszer Musthapha.

Collins is a Chief Executive (with both public and private sector experience) and an internationally recognised expert on corporate performance management. As a successful entrepreneur, he works with organisations across the globe, helping them design, develop and implement their planning, measurement and reporting frameworks to drive corporate accountability, transparency, and profitability.

In high demand for his strategic knowledge and workshop facilitation skills, Collins has recently been working with organisations throughout Australia, New Zealand, the United Kingdom and North America.

CAMMS develops, implements, and supports its world leading integrated suite of Corporate Performance Management (CPM) and Business intelligence (Bl) solutions to enable enterprises to plan, execute and drive their business from strategy to reality.

Established in Australia in 1996, CAMMS has grown significantly to become an international company with clients and offices located in Australia, New Zealand, North America, Sri Lanka and the United Kingdom.