Internationally acclaimed Professor Gerard Muttukumaru to speak on ‘The Power of CRM’

To maximise profits and retain profitable customers, an organisation must put in place an effective customer Relationship Management Programme and develop a customer centric organisation.

The upcoming workshop by Gerard Muttukumaru will teach the participants how to take their organisation to new heights and provide them with the necessary tools to maximise sales, profits and individual performance.

The programme leader Gerard Muttukumaru is the Founder/Chairman, Center for Global Leadership Worldwide Inc (USA).

Muttukumaru has extensive teaching and real world experience in Customer Relationship Management, Marketing, Advertising, Change Management, Leadership, Building a high performance organisation, Global Business, Strategy and Organisational Culture.

He teaches in the undergraduate, MBA and Executive Education Programmes of universities in the USA, and was also responsible for Global Marketing and Communications for a California based international healthcare organisation (The Markley Group) and one of the world’s leading NGO’s (World Vision International).

In California, he has also worked in marketing for two of the largest global financial services and insurance companies in the world, (The Prudential, and the Equitable/axa).

He has been interviewed and published extensively in the local and global media and is the author of “Understanding the New Global Economy/New World”, available in Sri Lanka and globally.

Gerard is based in Southern California and Sri Lanka where he runs the Asian operations of his organisation.

This dynamic workshop will be held on 1 September 2011 at the Galarari Hotel from 9 a.m. to 5 p.m.