Insights to innovate in emerging markets through PwC’s Academy workshop in Colombo

Friday, 3 March 2017 00:00 - - {{hitsCtrl.values.hits}}

With strong economic growth during the last decade and the transformation from a rural-based agriculture industry-driven economy to a service-driven more urbanised economy, Sri Lanka is looking to become a middle income country.

It has been seven years since the country emerged from a three-decade-long civil war but has been progressing to catch up on the lost time to reach its full potential. With this in mind, continued structural changes will likely be required for economic growth for greater diversification and productivity increases and a reduction in the role of agricultural employment.

The biggest challenge according to PwC’s Academy Manager is igniting the entrepreneurial spirit at both big and small firms. Companies are unsure of going beyond research and development towards innovation. Most Sri Lankan entrepreneurs are faced with the challenge of nurturing good ideas to reality, to a product or service that is commercially viable that is capable of disrupting the market through a new business model.

Engage//Innovate and PwC’s Academy partnered together last year to run the Strategy Tools for Business Model Innovation Workshop for top business leaders in Sri Lanka including Dialog Axiata Plc, Ceylon Biscuits Ltd, Diesel & Motor Engineering Plc and more.

Participants looked at updated, real-world case studies to understand and analyse current innovation and best practices and strategies. They got hands-on with the strategy tools that could help frame their innovation strategy.

The participants laid the foundation for strategy and transformation within their companies in just two days with the Founder of Engage//Innovate, Christian Rangen, who flew down to Sri Lanka from Norway.

Due to the great response from the participants and increased demand for the program to be conducted again, Engage//Innovate and PwC’s Academy is bringing Christian back in March 2017 with new strategic tools and models.

The workshop will be on 8 and 9 March at JAIC Hilton, Colombo and will be the ideal workshop for senior management teams that are responsible for shaping the organisational future (Eg. CEO and Head of Finance, HR, Marketing, Operations), entrepreneurs or any other senior managers with an interest in strategy and innovation and transformation.

At this year’s session, the focus will be to have shared in-depth consumer understanding in emerging markets and shared language and new tools for innovation among participants. Furthermore, the program will cover contemporary challenges in innovation including;

Ambitions and future roadmap
From one to many business models (expanding into new markets, new segments and new channels, i.e. consumer-oriented)
Innovation: a shared understanding and shared language
Big picture
Gameplan and immediate action roadmap

For registration and more information visit the website www.pwc.lk/events or contact the Academy team at [email protected] or you can contact the Academy team on 0117719874.