Sunday Dec 15, 2024
Sunday Dec 15, 2024
Wednesday, 21 May 2014 00:05 - - {{hitsCtrl.values.hits}}
The presentation was made by veteran marketer Phoenix Business School Ltd., Managing Director Dr. Ranjan Madanayake.
Dr. Madanayake stated, “Every company would have the desire to grow if there is an opportunity. Relying on a single business unit or a few products may expose a company to greater risk of competitive pressure. Hence, growth is a desirable endeavour for business or organisational sustenance.”
Dr. Madanayake
explained how to achieve that growth and shared valuable insight with his vast experience. The audience found the examples he quoted quite relevant to their own situations.
The presentation concluded with a question and answer session. The number of questions showed how much the audience was interested in what was presented.
CPM President Prof. Lakshman R. Watawala, CPM Treasurer M.B. Ismail, SLF Consultant Academic Affairs Samantha Rathnayake, DilhanGoonetilleke and GIPM Chairperson Dr. Madhu Fernando were at the head table.
CPM was jointly initiated by CMA Sri Lanka and All India Management Association (AIMA) and is an active member of the Association of Management Development Institutions in South Asia (AMDISA).
CPM has also signed an MOU with Malaysian Institute of Management (MIM) to facilitate professional development, knowledge exchange and capacity building for developing competent management professionals in Sri Lanka.
CPM provides a professional qualification in management, by conducting educational programs, providing practical experience in private and public sector entities, and establishing a link between the private and public sectors for the advancement of professional management. CPM provides three types of membership Associate, Member, and Fellow. Those with relevant qualifications and experience can apply for membership.
