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Asian International Academy, an innovative next generation institute which focuses on innovation, equality and contemporary study programs, announced that the institute is buoyant about its unique offering in customised training with more and more students and corporates requesting tailor-made solutions, which are directly connected to their respective industries. The academy can provide customised training on variety of aspects of credit management, soft skills and sales and marketing, and is able to add value by offering any client by providing a qualification of a professional body for these customised programs. Furthermore the academy has so far conducted training programs to a wide range of corporate clients. The training programs are conducted by professional trainers and lecturers who are well experienced in their respective industries and who have adopted and share best corporate practices in the present corporate environment. Speaking about the customised training programs offered, Asian International Academy Managing Director Shanil Jayasekera said, “This is a significant move by an education institute, which not only offers a theoretical qualification, but also an institute which takes pride in enabling the future all-rounded employee who is career ready, equipped with an academic qualification, and application of it in the present context in any given industry. Companies now can benefit through these programmes as they can obtain a program developed precisely to suit their requirements, addressing their training needs, which is more focused, cost-effective and less time consuming true to our contemporary value offering.” Some of the conducted customised programs include; a three months program on general credit management for executives and junior managers of AMW Capital Leasing, a four months program for fresh recruits of Alliance Finance PLC on Micro Credit, one day workshop on report writing for NDB Bank and one day workshop on credit management to Mercantile Investment and Finance and a program on Sales and Marketing for Associated Motor Ways PLC. Elaborating further Jayasekera said, “The credit management program offered to AMW Capital Leasing was a customised program of Sri Lanka Institute of Credit Management. Moreover the modular approach adopted by Chartered Institute of Marketing which is the world’s largest professional body for marketers has given the opportunity now for companies to train their staff on specific areas of marketing such as digital marketing, integrated communication, Principles of Marketing, Customer Service, Strategic Marketing, etc. and obtain a renowned CIM certificate for the particular program. This has enabled companies to equip their staff with a solid CIM qualification which comes in handy at the work place and also provides motivation to its staff as they are able to become a part of the world’s largest professional body for marketers. The Asian International Academy currently offers University of London Degree, Chartered Institute of Marketing programmes under its brand Knowledge Factory and is the study centre of Sri Lanka Institute of Credit Management. Those who wish to obtain more information about the programs can log on to www.aia.lk or call 0117555255.