EFL 3PL awarded Gold for the second consecutive year at SLIM Brand Excellence Awards 2022

Monday, 19 December 2022 03:02 - - {{hitsCtrl.values.hits}}

The EFL 3PL team from left :Business Unit Deputy General Manager Suneth Hirimuthugoda, Marketing and Business Development Deputy General Manager Pandula De Silva, Atlas Axillia Co Marketing Manager Radiksha Rabichandran, Siam City Cement Lanka Marketing Head Gayani Perera, 3PL Chief Operation Officer Nishan Hewagamage, JAT Holdings PLC CEO/ED Nishal Ferdinando, Logistics Chief Executive Officer Sammy Akbar, Business Unit Deputy General Manager Damayantha De Alwis, Compliance, Health and Safety Manager Russell Mendis, Strategy and Planning Assistant Manager Vahiny Sivakumaran, Data Science and Solutions Deputy General Manager Thusitha Gamage

EFL 3PL, the leading 3PL company in Sri Lanka, bagged Gold for the second consecutive year in the B2B Brand of the Year category at the recently held SLIM Brand Excellence Awards 2022.

This recognition is a testament to the outstanding initiatives undertaken by the company amidst all the challenges in these unprecedented times to enhance the brand image while continuing to expand its logistics services portfolio to serve diverse industry verticals in Sri Lanka.

This award further cements EFL 3PL’s position as the pioneer in the retail logistics sector.

The SLIM Brand Excellence Awards are a celebration of brand excellence at a national level that rewards the outstanding efforts of marketers and aims to raise local brands to international standards.

Every year, a panel of judges evaluates the contenders in various categories and recognises those who have elevated their brand to the highest possible standard.

In line with the theme – Mettle of Resilience, SLIM recognised brands that performed exceptionally well and those which stayed resilient despite multiple challenges faced as a Nation. EFL 3PL applied under the B2B Brand of the year category which recognises the best among the Business-to-Business brands marketed locally.

EFL 3PL transformed its brand architecture to a monolithic brand structure on its journey to brand excellence, allowing key solutions offered under its portfolio to be easily recognised by potential customers. Customers were able to enjoy end-to-end logistics solutions to the most complex logistics challenges. As a brand with a distinct brand identity, EFL 3PL has always been able to differentiate itself from its competitors in the industry.