SL among rapid growth markets in advertising

Wednesday, 23 March 2016 00:24 - - {{hitsCtrl.values.hits}}

Sri Lanka has been grouped among 30 countries for rapid growth in advertising by global giant Zenith Optimedia.

It said Sri Lanka and 29 other countries are rising media markets with long term potential for rapid growth.

Zenith Optimedia forecasts advertising expenditure in these 30 markets to grow at an average rate of 15% a year between 2015 and 2018 - more than three times faster than global average - and to increase by $ 3.9 billion to $ 11.6 billion.