New dimension in Mercedes-Benz customer ‘lifetime’ experience

Wednesday, 14 May 2014 00:01 -     - {{hitsCtrl.values.hits}}

The Mercedes-Benz Centre of Excellence launched yesterday by Diesel & Motor Engineering PLC (DIMO), the general distributor for Mercedes-Benz in Sri Lanka, is undoubtedly the most ambitious and rewarding venture undertaken by the Company in its 75-year history. The Centre offers a contemporary-styled, single-point hub for the discerning visitor to experience the wonderful world of Mercedes-Benz in an ambience of opulence and sophistication. Located at 800, Sirimavo Bandaranaike Mawatha, Colombo 14, the Centre is ideally situated at the gateway into the city of Colombo. Registered at this prominent address, the new Centre will fondly be known as ‘DIMO 800’. Constructed to specific Mercedes-Benz international guidelines and standards, this visionary structure unveils a completely new approach to the way DIMO interacts with its customers. DIMO is probably the very first distributor of Mercedes-Benz in the world. For 75 years, DIMO has been defined by pivotal milestones that have set the benchmark for others to follow. Having started its journey from humble beginnings with a simple workshop and a small staff carrying out automobile repairs, DIMO has evolved to create unprecedented levels of standards by representing the best engineered brands in the world. Ever since its inception, DIMO is best known as the ‘Benz Company’ amongst the people of Sri Lanka. This nomenclature describes perfectly the spirit of DIMO’s passion, which is a “commitment to excellence”. Through its pledge, “Expect Perfection,” DIMO has been dedicated to continuous improvement and customer service — strengthening this commitment while fulfilling the promise as a Company that is reputed for its principles, reliability and consistency. The new Mercedes-Benz Centre spans across an area of 15,800 square meters with an ingeniously designed building of exceptional aesthetic beauty. Hovering over the entire Centre is the inspirational Three Pointed Star signage visible for miles across the city of Colombo. The Centre comprises of a vibrant display of Mercedes-Benz vehicles, both new and pre-owned, at a majestic showroom with trained and experienced professionals at hand, hospitable customer lounge areas with a café along with a devoted range of exclusive accessories and AMG (high performance Mercedes-Benz models) merchandise. A modern fully-equipped training centre offers educational courses conducted by certified Mercedes-Benz instructors for all DIMO staff and students of the DIMO Automobile Training School.  Add to that a state-of-the-art auditorium and a vintage museum featuring classic Mercedes-Benz models and the Centre creates an atmosphere of wonder for visitors to behold. The after-sales service facility — consisting of 85 work bays with cutting-edge manufacturer approved tools and equipment — is the central point that is dedicated to cater to all services, maintenance and accident repairs. From 24-hour Island-wide roadside assistance to the finest paint refinishing facilities to complete restorations of classics at an affordable cost, DIMO’s range of premium after-sales services has something to keep every Mercedes-Benz owner smiling. With such a wide array of services, genuine parts and accessories, Mercedes-Benz owners are generally spoilt for choice, which is why DIMO’s team of Service Advisers are always at hand in the elite customer service lounge to assist customers to select the best customised package to suit their specific vehicle and needs. The Centre has been designed and constructed with an emphasis on minimizing the impact on the environment. It employs the latest green technology such as façade cooling, and shading devices, low emissivity prismatic sky-lighting to utilise natural daylight, rain water harvesting and grey water reuse and a building management system that efficiently controls the air conditioning system, lighting, access control and much more. Foliage in specially designed irrigation troughs surrounds the balconies of the multi-level building as well as the surrounding areas. The Centre is being considered for the internationally recognised LEED (Leadership in Energy and Environmental Design), USA certification program that recognises best-in-class building strategies and practices. Peter Alexander Trettin, President and CEO Daimler Central/ Eastern Europe, Africa and Asia and Wolfgang Huppenbauer, President and CEO, Daimler South East Asia Pte Ltd graciously attended the inauguration of this world-class Centre. Their presence at the grand opening of the Mercedes-Benz Centre signifies their recognition of the valued partnership that the two organizations have sustained for over seven decades. Moreover, it is an endorsement of the exclusivity that Daimler AG has awarded to DIMO for all Mercedes-Benz operations in Sri Lanka. In a statement at the press conference held for the launch of the Mercedes-Benz Centre of Excellence, Ranjith Pandithage, Chairman and Managing Director, Diesel & Motor Engineering PLC said, “Our growing sophisticated customer base deserves an experience that expresses the strong brand identities of Mercedes-Benz and DIMO. Our new Centre is clearly characterised by our mutual innovative prowess and a clear vision of the Customer Lifetime Experiences that we provide thereby embodying our values of delivering the ‘Best or Nothing’. The customer is now the star more than ever.” The Centre is a testament of DIMO’s commitment to uphold its integrity and service excellence at all times. DIMO is not simply celebrating a new building being opened. In reality, it is the dawn of a new age of Mercedes-Benz and DIMO services in Sri Lanka that is unseen hardly anywhere in this part of the world.