NDB receives two prestigious awards at Asian Banking and Finance Awards 2013
Monday, 29 July 2013 00:23
NDB has been adjudged Domestic Retail Bank of the Year - Sri Lanka and SME Bank of the Year - Sri Lanka at the recently concluded Asian Banking and Finance Awards 2013 held at the Shangri-La Hotel in Singapore on 18 July.
Running in its seventh consecutive year, the Asian Banking and Finance Awards have established integrity and recognition in the region over time. This year’s awards recognize NDB along with numerous international Banks for their performance, based on criteria such as innovation, effectiveness and dynamism; and nominations sent by top Asian banks had been judged by senior officials from PwC, KPMG, Deloitte Consulting, Ernst and Young Advisory LLP and Accenture.
Commenting on the receipt of the award, Russel de Mel, CEO of NDB said: “These awards further accentuate the bank’s significant feats in the Retail and SME Banking arenas of the country. Having successfully transformed from a development bank to a fully-fledged commercial banking conglomerate, NDB has been able to create waves in the commercial banking arena within a short period of just seven years. We are indeed pleased with this achievement and wish to assure to our valued clients that NDB is geared to grow at an even faster pace; to become bigger, better and bolder than ever before.
Therefore we wish to invite our clients to become a part of this growth and benefit from the exceptional value we aim to create within this process.”
In retail banking, NDB has been able to seize substantial market share in terms of consumer deposits, loans and other fee based products while its island-wide branch network has expanded up to 73. The bank’s competitive edge in this sector has emerged from its relentless commitment towards continuous innovation.
The bank’s strategic marketing orientation has differentiated NDB by leading to pioneering industry firsts; such as Leasing without barriers, Raththaran Savings, Three-hour Personal Loans, Real saver and the most recent 365-day Leasing proposition. Further, NDB has been spearheading an ambitious national savings drive since 2009, with the aim of creating a nation of savers and bearing testament to its commitment for national development.
With its roots firmly embedded in development banking, NDB places great emphasis in developing, supporting and empowering the SMEs that form the backbone of the country’s economy. Having partnered the inception and growth of many small businesses in various industries, NDB has amassed vast experience about the specific financial and advisory needs of the sector. The bank translates this expertise in to customised loan schemes and financial services to fit the varying industrial and operational demands of the SMEs; thus revolutionising the SME financing approaches in the industry.
NDB’s team of SME experts, also specialised in diversified fields of engineering, agriculture accounting and finance, etc., add value to the bank’s SME proposition by providing comprehensive advisory solutions to educate and empower the small and medium entrepreneurs.
NDB is also equipped with an in-house product development team which focuses on continuous improvements and has pioneered several revolutionary solutions based on industrial requirements. Continuous customer focused research and development activities are also carried out at branches regional credit units and the marketing department to offer novel financial solutions to meet the changing needs of today’s dynamic business environment.
In addition, to the above, NDB focuses on sustainable financial inclusion and has taken steps to serve the grass root level SMEs through its micro financing scheme “Divi Aruna”. Divi Aruna is aimed at developing livelihoods for prospective entrepreneurs not within the mainstream of banking. The philosophy for introducing this scheme underlies the thinking that; in the economic resurgence that will generate many growth opportunities – where industries like fisheries, agriculture and infrastructure development are poised to take off, the improvised and marginalised individuals in the rural sector may lose out, if not given a helping hand at inception. Therefore in the direction of sustainable financial inclusion, NDB hopes to continue to extend the Divi Aruna micro financing scheme to every nook and corner of the island, promoting the national cause of livelihood development at grass root level.
Such diverse efforts with long term orientation have given NDB a significant competitive edge in the local market place today. It is believed that the bank’s strategic drive to become the most sought after banking conglomerate in the country will entail further value creation for its clients and assure continuous growth opportunity for all its stakeholders.
NDB is one of the fastest growing banks in the country with NDB Group having regional operations in Maldives and Bangladesh. The bank offers a wide range of commercial banking services through its growing island-wide branch network, catering to an increasing customer base from all walks of life. Through the combined synergies of the diverse constituents of the NDB Group, its customers have access to a full range of banking and financial services; including project finance, corporate banking, SME lending, retail banking, investment banking, stock brokering, wealth management and insurance solutions making NDB a truly Universal Bank.