Indian giant Adfactors PR sets up office in Sri Lanka
Friday, 9 May 2014 03:15
Adfactors PR, India’s largest public relations firm by revenue, has set up its Sri Lanka office in Colombo.
This is Adfactors PR’s third office in Asia outside India, after Dubai and Singapore.
The new company, Adfactors Public Relations Lanka Ltd., will offer its suite of communications services to Sri Lanka-based businesses – both domestic and international. Adfactors is also named by the Holmes Report as the ‘Asia-Pacific Financial Consultancy of the Year’ in 2013.
The Company is globally acclaimed for its experience, expertise and knowledge in corporate and financial communications, besides specialised and strategic communications services. In parallel, the consultancy will support the communication needs of those Sri Lankan corporations that have an interest in the Indian and other international markets.
Senior PR professional Rezani Aziz will spearhead the consultancy’s foray in Sri Lanka as the CEO. Aziz was formerly the Head of Corporate Affairs at Standard Chartered Bank and the COO of Strategic Alliance PR, an exclusive affiliate of Burson-Marsteller, in Sri Lanka.
Madan Bahal, Co-founder and Managing Director of Adfactors PR, said: “The intense economic activity in Sri Lanka will have a direct correlation with demand for competent communications services. As a multi-speciality firm with expertise in sectors such as banking and financial services, infrastructure, transportation, energy and natural resources, we will be able to provide expert counsel to Sri Lankan, Indian and multinational businesses operating in this beautiful island nation.”
Aziz said: “We wish to bring about a paradigm shift in public relations services in the Sri Lankan market. Through a combination of domain expertise, best-available local capabilities and seamless execution across the region, we will offer clients superior return-on-investment on their communication spends.”
The launch of the Sri Lankan operations was commemorated at an event in Colombo last night which was attended by Deputy Minister for Investment Promotion Faiszer Musthapha, High Commissioner for India in Sri Lanka Y.K. Sinha, Securities & Exchange Commission of Sri Lanka Chairman Dr. Nalaka Godahewa, Bombay Stock Exchange Managing Director and CEO Ashishkumar Chauhan, Colombo Stock Exchange Chairman Krishan Balendra and Adfactors Chairman Rajesh Chaturvedi, besides a host of dignitaries from the corporate and financial sector in Sri Lanka.
Adfactors PR’s clients in India include reputed institutions such as State Bank of India, ICICI Bank, Mahindra & Mahindra, Bombay Stock Exchange, Vodafone India, Cairn Plc., Larsen and Toubro (L&T), Standard Chartered Bank, Citibank, Rothschild, Macquarie Group, UAE Exchange, PricewaterhouseCoopers India and Wockhardt, amongst others.