IIFL Ceylon to launch “108 Mantras” for financial success

Thursday, 4 July 2013 02:06 -     - {{hitsCtrl.values.hits}}

In line with the policies of the Sri Lankan government on financial inclusion programs, “108 Mantras” for financial success, a unique initiative to increase financial literacy, is to be launched by IIFL Ceylon at the opening ceremony of the 2013 Investment Day organised by the Securities and Exchange Commission of Sri Lanka on 6 July. In appreciation of the major contribution towards greater financial literacy that this book will  bring to the Sri Lankan people, the Securities and Exchange Commission of Sri Lanka and the Colombo Stock Exchange have extended all their support to this launch. India Infoline Group’s (IIFL) 108 Mantras which was specially conceived and conceptualised under IIFL’s FLAME (Financial Literacy Agenda for Mass Empowerment) has now been customised for the financial and cultural climate of Sri Lanka. FLAME is IIFL’s endeavour to reach out to as many people as possible and address their queries and concerns with respect to all types of financial services. The objective is to provide people from all walks of life with simple but factual information on financial concepts and processes so that they can make the right and informed decisions to further their financial prosperity. This book, which will be available in English, Sinhala and Tamil is presented with comic illustrations for a wider reach. It covers the major  aspects of financial dealings of an individual’s daily life as many people have only a limited understanding of how to choose and use available financial products to help enhance financial security, build up wealth, ensure a comfortable life post-retirement and in particular, how to avoid frauds and losses through dealing with unscrupulous agents and schemes. IIFL Ceylon Country Head Priyani Ratna-Gopal said: “The original initiative launched by IIFL India has been a huge success as part of the financial literacy drive in an easy-to-grasp way. I am very excited with this new initiative to dispel the darkness of financial illiteracy. Sri Lanka cannot grow at a sustained high pace without greater financial inclusion and hence a significant investment in financial literacy is no longer a policy option, but a compulsion.”

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.