Renowned international Frederique Constant and Alpina watch brands debut in Sri Lanka

From left: TURRET Head of Luxury Faizal Mahuroof, Frederique Constant and Alpina International Sales Director Williams Besse, TURRET Director Strategic Investment C. Amrit Canagaretna, Royal Lanka Agencies Director Jawzi Dastakeer and Royal Lanka Agencies Director Jezmi Dastakeer at the launch

• TURRET enhances the experience of Swiss elegance with new offerings

Frédérique Constant and Alpina, two globally renowned Swiss watch brands, made their debut in the Sri Lankan market under the auspices of TURRET recently at a glamorous event aboard ‘8 Degrees on the Lake’ at the Cinnamon Lakeside Hotel in Colombo.    

The Frédérique Constant brand, which commenced in 1988, has been evolving over time to include a variety of revolutionary discoveries such as the Tourbillon, the Silicon Escapement Wheel device and Worldtimer.  

Mixing passion with enthusiasm, Frédérique Constant uses cutting-edge computer design software to assist in the design and development process of its timepieces. The models are built, component by component, layer by layer, which in turn goes to define the manufacturing process for the watch itself. This not only describes the most complicated movements as the innovative Tourbillon Manufacture, but all the components necessary to produce its manufacture movements: the diameter of a hole on the plate, the weight of a rotor, the finishing of a bridge are only some examples, all of which collectively contribute towards making the prestigious Frédérique Constant models uniquely elegant and exceptional for the customer’s absolute pleasure.

From the very beginning, as far back as 1883, the Alpina brand name has been associated with horological innovation. Whether it was the brand’s innovative way of creating an excellent working environment, or through the introduction of new quality control criteria before anyone else, Alpina has always sought ways to improve the way things are done. 

Given its quality, durability, precision and design, the brand’s intention was to provide sportsmen, engineers, technicians and adventurers with the ideal watch and Alpina turned its vision into reality with the introduction of the ‘Alpina 4’ concept in 1938, when the brand revolutionised the sports watch by imposing the four essential principles for the true “sport watch”. The brand thus insisted that a sports watch had to be Anti-Magnetic, Anti-Shock, Water-Resistant and that its casing had to be of Stainless Steel, four superlative characteristics that have stood the ground to make the Alpina a sports brand watch to reckon with.  

Through strict adherence to these unmatched principles and properties, the legendary ‘Alpina 4’ has become the timekeeper of choice for alpinists, air force pilots, master divers, the Navy and the military. Today, in all domains where absolute reliability is critical to accomplishing a mission, the ‘Alpina 4’ is the mainstay of reliable timekeeping. Frédérique Constant and Alpina are two highly prestigious Swiss watch brands to come on board TURRET’s unique brand portfolio in recent times and to add product range therein. The exclusive timepieces from both brands represent an element of distinctive international glamor and opulence that’s ideal for the bold and the beautiful.

Along with the globally renowned Mont Blanc range of products as well as Baume et Mercier and Raymond Weil, the entrance of Frédérique Constant and Alpina adds appeal and allure to TURRET’s existing collection of luxury, making it the perfect venue for Sri Lanka’s luxury connoisseurs and high-end cognoscenti alike. 

With an elegant product range from these renowned brands on display, TURRET said it is an alternative choice which caters to the discerning consumers, eager to make their personal fashion statement public.

Pix by Ruwan Walpola