LB Finance partners Interbrand for re-positioning to boost next growth phase

Thursday, 28 June 2018 00:00 - - {{hitsCtrl.values.hits}}

LB Finance Plc has decided to engage Interbrand, the world’s largest and most influential brand consultancy, to assist the company’s strategic re-branding and re-positioning initiative to achieve the next phase of high yet sustainable growth and value creation to all stakeholders.

The initiative involves among other things brand positioning, refreshed identity, branch network re-design as well as improving brand clarity and brand governance.

In 2017, Interbrand included Sri Lanka in its global Best Brands listing of the world’s top country brands. LB Finance Plc was the only licensed finance company to be included in the inaugural influential Top 20 list.

All country brand valuations use the same rigorous and transparent methodology as Interbrand Best Global Brands, the most prestigious brand ranking table globally and the definitive guide to the world’s 100 most valuable brands.

The engagement with Interbrand is part of LB Finance’s efforts towards continual improvement in the business and brand value and aspire to become 10th Best Sri Lankan Brand in three years from 17th rank at present.