Interbrand announces milestone ‘Best Brands: Decade of Possibility’ SL edition with Daily FT

Monday, 17 May 2021 00:30 - - {{hitsCtrl.values.hits}}

Interbrand Global CEO Charles Trevail

Interbrand Global Growth Chief Officer Gonzalo Brujo

Interbrand Global Director Brand Valuation Mike Rocha

Interbrand India Managing Director Ashish Mishra

Interbrand Sri Lanka Country Lead Michel Nugawela

Interbrand Sri Lanka Partner Anusha David

Interbrand Sri Lanka Partner Anisha Dharmadasa

World’s leading brand consultancy Interbrand yesterday announced the launch of milestone ‘Best Brands: Decade of Possibility’ Sri Lanka edition in partnership with the Daily FT.

The upcoming Interbrand Best Sri Lankan Brands 2021 will identify the most valuable brands in Sri Lanka, modelled on Interbrand’s prestigious Best Global Brands annual report, the definitive guide to the world’s 100 most valuable brands. The study will also unveil the key themes to shape the new decade – the Decade of Possibility.

Established in 1974 and an opinion leader in the field of value-based brand management, Interbrand was the first brand consultancy to recognise the significance of a brand as a business asset and introduce the brand valuation concept and methodology.

Interbrand’s Best Global Brands methodology evaluates each brand’s financial performance, role, and strength through a five-step economic value-added methodology, which is also the first of its kind to be ISO-certified.

“It is exciting to once again be a part of the journey to evolve the outlook of brands in Sri Lanka and transform the paradigm of branding in the country. Owing to recent developments and the fundamental shifts they have driven in the way we work and live, Interbrand is evaluating the performances of the best global and Sri Lankan brands in recent years using Interbrand’s proprietary methodology.

“This will be published and celebrated as a landmark edition of Best Brands to provide guidance to businesses and leaders on how to navigate these unprecedented times,” Interbrand India Managing Director Ashish Mishra said.

“Globally, we partner with the largest and most influential media houses to publish the table and articles related to the insights from senior partners in the Interbrand network and thought leaders from the industry. Best Global Brands has a long-term partnership with NYSE, New York Times, and The Economist. We are pleased to be partnering with the Daily FT which has such a solid foundation and vital role in Sri Lankan business,” Mishra added.

“The Daily FT’s ongoing partnership with Interbrand strengthens our advocacy on behalf of Sri Lankan businesses,” Daily FT Editor Nisthar Cassim said. “Our audience of executives nationwide provides a formidable platform to talk about how we can strengthen and grow Sri Lankan brands locally and globally.”

As Interbrand’s media partner, the Daily FT will offer unparalleled exposure to the paper’s national audience by providing editorial space, advertising, and coverage of the Best Sri Lankan Brands.