Hutch becomes sole telecom brand to win at Sri Lanka Brand Leadership Awards 2020

Wednesday, 2 December 2020 01:16 - - {{hitsCtrl.values.hits}}

Hutch, Sri Lanka’s preferred choice for mobile broadband services received the rare recognition of being the only telecom brand to have clinched awards at the recently concluded Sri Lanka Brand Leadership Awards 2020.

At the ceremony, where many other leading brands too clinched awards, Hutch won not one but two awards. The twin awards Hutch clinched at the Leadership Awards 2020 were ‘Best Marketing Campaign of the Year’ and ‘Emerging Brand of the Year.’

The ‘Best Marketing Campaign of the Year award’ was in recognition of Hutch’s ‘Be Anywhere’ – 4G coverage campaign while ‘Emerging Brand of the Year’ award was in recognition of the company’s overall brand performance in 2020.

Commenting on the wins, Hutch Chief Marketing Officer Ramzeena Morseth Lye said: “We are truly honoured and proud to win two big accolades from one of the world’s most sought-after award events. Our entire team’s dedication and commitment have earned us these awards. These accolades further inspire us to march ahead and serve the nation with affordable and unique mobile solutions.”

‘Sri Lanka Brand Leadership’ is an annual awards accolade organised by CMO Asia, a premium platform that recognises outstanding contributions of the marketing fraternity. Held this year as a virtual event, Sri Lanka Brand Leadership Awards 2020 recognised best organisations, brands and individuals for their commitment towards branding, consumer engagement and making a social change through impact-driven contributions.

CMO Asia Executive Director Dr. Alok Pandit said: “We just concluded another successful Leadership Awards that honoured Sri Lanka’s best of the best companies and brands. Among the nominees, Hutch emerged as the only telecommunication services provider to be recognised at this year’s awards and that must be an extremely proud moment for the Telecom brand. We congratulate all the award winners on their resounding success and also for their contributions towards the marketing fraternity.”

Showering more praises on the awards, Alyna Haji Omar, CEO of Wunderman Thompson – the creative agency Hutch partners with, added, “We are very proud of this wonderful partnership! The success we are celebrating with these awards is a result of an exciting and ambitious culture of growth, innovation, creative bravery and collaboration that shines very bright at Hutch.”

Hutchison Telecommunications Lanka Ltd., the local subsidiary of Hong Kong based CK Hutchison Holdings Ltd. has emerged as a ‘force to reckon’ among other mobile network operators in Sri Lanka. Post the merger of Etisalat in 2019, Hutch mobile network grew rapidly and now it serves both 078 and 072 subscribers. Hutch’s groundbreaking 4G expansion propelled it to become a leading 4G player. The expansion enabled Hutch to provide a ‘Bigger and Better’ broadband service catering to the network needs of people from every corner of the island.