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Monday, 27 September 2021 00:17 - - {{hitsCtrl.values.hits}}
CNN: Kraft Heinz has just rolled out a new product that the condiment company says is the “biggest innovation in sauce since the packet itself”.
Earlier this month, the world's largest producer of ketchup announced the ‘Packet Roller’, a ketchup bottle-shaped gadget that allows users to squeeze the most out of a condiment packet.
“Do not click ‘purchase’ unless you are prepared to change everything about the way you sauce,” the Heinz Packet Roller website says. The roller goes for $ 5.70.
The roller is pocket-sized, can be added to a keychain, and features a packet corner cutter.
This announcement could be part of the fast-tracked, “future-focused culinary and packaging innovations” that Kraft Heinz US Grocery Business Unit President Steve Cornell hinted at earlier this year amidst a shortage of ketchup packets.
A surge in takeout and delivery food orders during the pandemic led to a scarcity of ketchup packets.
In April, Heinz pledged to increase production of ketchup by 25% to 12 billion packets annually.
(Source: edition.cnn.com/2021/09/25/us/heinz-new-ketchup-roller-trnd/index.html)
