Heinz innovates gadget to put the squeeze on ketchup packets

Monday, 27 September 2021 00:17 - - {{hitsCtrl.values.hits}}

CNN: Kraft Heinz has just rolled out a new product that the condiment company says is the “biggest innovation in sauce since the packet itself”.

Earlier this month, the world's largest producer of ketchup announced the ‘Packet Roller’, a ketchup bottle-shaped gadget that allows users to squeeze the most out of a condiment packet.

“Do not click ‘purchase’ unless you are prepared to change everything about the way you sauce,” the Heinz Packet Roller website says. The roller goes for $ 5.70.

The roller is pocket-sized, can be added to a keychain, and features a packet corner cutter.

This announcement could be part of the fast-tracked, “future-focused culinary and packaging innovations” that Kraft Heinz US Grocery Business Unit President Steve Cornell hinted at earlier this year amidst a shortage of ketchup packets.

A surge in takeout and delivery food orders during the pandemic led to a scarcity of ketchup packets.

In April, Heinz pledged to increase production of ketchup by 25% to 12 billion packets annually.

(Source: edition.cnn.com/2021/09/25/us/heinz-new-ketchup-roller-trnd/index.html)

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.