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Rebecca Robins
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Globally recognised branding leader Rebecca Robins will speak alongside a panel of women leaders at the Interbrand-Daily FT International Women’s Day Forum on Sunday.
Robins is Global Chief Learning and Culture Officer for Interbrand based in London. She heads the Interbrand Academy – a global centre of excellence in learning and development, running programmes in collaboration with partners such as Microsoft and UCL. The guest speaker at the Interbrand-Daily FT International Women’s Day ‘Leading Through Extraordinary Times’ Forum on 28 March, Robins will share her extensive experience in leadership and branding, with a diverse range of global clients across a number of industries.
Having established Interbrand’s first next-generation board, she will speak to the business case for making bold moves in investing in rising talent, as evidenced from other leading brand benchmarks.
“We are living through one of the most exciting times of change with new businesses and technology that are redefining how we experience and engage with the world. As these businesses are blurring and disrupting sectors and creating new categories, I believe that the role and responsibility of brands is unprecedented.”
Culture and learning are at the heart of Robins’s wider commitments to education, and she guest lectures at a number of Universities around the world. She is inspired by what it means to be human in business and life, in a world of exponential tech, and believes in cultures of collaboration, kindness and learning as deeply human forces for change for good. “Brands have the power to change the world, and when we shift the needle from what we do as individuals, to what we can do as collectives, that’s when we can really start to change the game – for collective good.
“There are so many extremely talented and brilliant women in the world of brands and business, and we must cultivate self-belief and the courage to lead with love and speak up.”
As Global Luxury Sector lead, Rebecca is also involved with Interbrand’s Best Global Brands study of the 100 most valuable brands in the world and has worked with clients including Burberry, LVMH and The Ritz-Carlton. She writes extensively on brands and culture, co-authoring the Financial Times acclaimed book, ‘Meta-Luxury: Brands and the Culture of Excellence’.
Rebecca is a regular conference speaker, having spoken recently at NYSE, The New York Times Luxury Summit and The Economic Times of India Flow Festival. Her commentary and debate on brands also feature in the BBC, The Business of Fashion, The Economist, Fortune, The FT, The Guardian, Harper’s Bazaar, Luxury Society, Monocle, The New York Times, Quartz, The Times and Wired.
She has been recognised in the inaugural Women of the Future in Kindness and Leadership and is on the board of the EY Foundation supporting social mobility and access to education. Rebecca is a graduate and post-graduate of Cambridge University.
“I am delighted that Rebecca Robins is joining us at the Interbrand-Daily FT International Women’s Day ‘Leading through Extraordinary Times’ Forum,” said Interbrand Sri Lanka Partner Anusha David. “Rebecca is a leader in the industry, inspiring women of the next generation that they can challenge sexism and stereotypes through their own powerful voices, behaviours, and actions. We are living in extraordinary times, and women are leading the extraordinary wave of change. Across businesses, brands, sectors, and countries, we are working and fighting for a better world and showing that leading is not just a job title – it’s a set of strengths that we are extremely well suited for.”
Interbrand is the world’s leading brand consultancy, with a network of 24 offices in 17 countries. Established in 1974 and an opinion leader in the field of value-based brand management, Interbrand was the first brand consultancy to recognise the significance of a brand as a business asset and introduce the brand valuation concept and methodology. Interbrand’s Best Global Brands, the most prestigious brand ranking table globally, identifies the 100 most valuable global brands by analysing the many ways a brand benefits an organisation. The Best Global Brands methodology was the first brand valuation method to become ISO certified. Interbrand is part of the Omnicom Group Inc. network of agencies.