Fresh global TV advertising campaign to boost Sri Lanka tourism goes live from today on CNN

Friday, 20 September 2019 00:15 - - {{hitsCtrl.values.hits}}

Sri Lanka Tourism Promotion Bureau will today launche its latest global TV advertising campaign with CNN, featuring the new destination branding ‘So Sri Lanka’.

Commercial spots across CNN International channels in Europe, Middle East, Africa feed, Asia Pacific feed, and South Asia feed will run for a duration for 3 months from Friday 20 September. This high-frequency prime-time targeted advertising will provide much-needed awareness for the destination among consumers worldwide, and especially in Sri Lanka’s tourist-generating markets.

This consumer awareness campaign on the destination will comprise CNN Editorial, Travel Sri Lanka vignettes, and feature a Great Big Story, in addition to worldwide TV advertising.

SLTPB will commence a three-month television media advertising campaign with CNN to have visibility in the tourist-generating markets, to revive the popularity of the destination in the minds of the consumers.

Tourism Development, Wildlife & Christian Religious Affairs Minister John Amaratunga said: “The Government has done quite a lot of programs after the April incident. It is vital to execute a campaign of this nature on an urgent basis, to boost tourism demand for Sri Lanka.”

SLTPB Managing Director Charmarie Maelge said: “While there’s strong confidence amongst the tour operators to feature and promote Sri Lanka, consumer demand needs to be re-established to levels prior to 21/4. Through this global advertising campaign, we hope to boost tourist demand for the destination, and regain the popularity as the number one destination to visit. Already we see improvement; consumer awareness such as this will help us recover the tourism industry to where it was earlier. Further, the SLTPB has in the past, has advertised with CNN at two campaigns in 2014 and 2018.”