Digital Marketing Association meets Harin to revive tourism sector

Thursday, 1 September 2022 00:25 - - {{hitsCtrl.values.hits}}

The Digital Marketing Association of Sri Lanka (DMASL) has partnered with the Ministry of Tourism to provide consultation and insight on digital marketing to promote tourism in Sri Lanka.

The partnership aims to assist the Tourism Ministry to revitalise and enhance the tourism industry by maximising its reach and results through digital marketing, which in turn is expected to help alleviate the prevailing forex crisis.

The partnership comes as part of the DMASL’s continuous efforts to drive and promote digital marketing in Sri Lanka’s Government organisations and related institutions.

The Executive Committee of DMASL met with Tourism Minister Harin Fernando and newly appointed Sri Lanka Tourism Brand Ambassador Sanath Jayasuriya recently to strategise how best to implement digital marketing strategies that will help augment the tourism sector in Sri Lanka.

Digital Marketing Association of Sri Lanka President Umair Wolid said: “The DMASL, as Sri Lanka’s official association for digital marketers expects to help Sri Lanka tourism with digital marketing-related inputs via this partnership in a bid to revive the economy. We are also looking at helping Sri Lanka recover from the prevailing forex crisis, and the entire industry is geared up to take on the challenge.” Meanwhile, Tourism Minister Harin Fernando said, “We are confident that our digital marketing industry is lucrative and full of amazing talent, who are skilled and capable to help Sri Lanka turn the prevailing economic crisis around and revitalise the tourism industry in Sri Lanka. We look forward to working with DMASL to help revitalise our tourism industry via digital marketing.”